You must realise that your search engine optimisation process will not be working within any vacuum. You will have to get a lot of different aspects to work correctly if you want to make your search engine optimisation useful and give you any valuable results for your business. Search engine optimisation involves a lot of different levels starting with the target audience, then to the web user and finally to the conversions.

You will have to go through each of these levels in the right manner if you want to get any clients, conversions and generate sales for the benefit of your company. In this article, you will learn about the different aspects of search engine optimisation which you must understand if you want to have an effective search engine optimisation.

1. Understand the audience and the industry:

When you try to formulate a good search engine optimisation strategy, you must take into consideration your audience and the primary industry your business belongs to. You need to check what type of industry you belong to. Then you must research the top competitors in your industry. After that, you must find out the places and areas where your competitors mainly do their business.

Then you should look to find out how your competitors execute their optimisation strategies. Finally, recognise what type of competitions that are going to be fiercest for you. With these questions, you will be able to determine what should your next steps be when you formulate the SEO strategy and how you should take care of the other aspects as well and plan what should be done next.

2. Understand the intent of the users:

You shall have to understand what the purpose of the users is behind the keywords which you use. Of course, you shall have to do thorough keyword research first on the internet to find out what are the keywords that are most popular in your industry and search engines. But once you have done this, it will be vital that you understand the intent of the users when they use those keywords. This will help you get more success in your SEO campaign. You will notice that when you make subtle changes in the keywords that you use and put little variations in the keywords, you will be able to get at least ten times more searches and more users will end up landing on your business website.

Thus, you need to do this to improve your search engine optimisation and even make it an essential aspect of your SEO strategy. You need to make the variations, and the adjustments are depending upon the shifts and changes in the behaviours of the audience. You need to use deeper keywords and use them for your targeting.

3. Analysing the trends and reporting on it

You must understand that there is not going to be anything that is more vital, essential and important for your search engine optimisation campaign than getting thorough and accurate reporting. If you are not able to get results from your SEO activities, then you must check for the reports on your SEO efforts. Once you get the reports of these SEO activities, then you will be able to make the necessary adjustments which will help you to get more effective results. You must also understand another thing that there are specific industries that do not even require any monthly or weekly changes and adjustments to their keyword strategies.

Some industries also do not need to have any changes in their keywords within six months. However, if you feel that your industry is continuously changing and shifting and it depends on the changes in the markets, then you should try to integrate and incorporate a bi-monthly or a quarterly task of accelerated and detailed keyword research in your search engine optimisation strategy. This will help you to know the different things that your audience has been looking for and what they might look for in the future.

You will need the analytics also because it helps you to analyse your traffic and tell you which keywords and what landing pages have received the most traffic from the SEO process. You should do a replication of those keywords on other pages also to get more traffic.

4. Optimize for the mobile phones

You must focus on optimising your website for mobile phone users. When you optimise your business website, you must not do it exclusively for the desktop version of your site. But you should also optimise your website to cater to the millions of people who use their cell phones to access the web. As time goes on, studies have shown that more and more people will tend to use their cell phones for doing their basic browsing and random search engine activities.

Thus, you need to ensure that the design of your website is mobile friendly and that it will open easily on mobile phone screens. You must try to avoid getting an am-dot domain for your mobile site because these websites will soon be done away with altogether. Such sites have lots of problems with duplicate contents, so you must not use them when you make a mobile version of your business website.

You must have a responsive design for your business website; a responsive web design will ensure that your site can be opened from different devices like mobile phones and tablets of varied screen sizes easily. You will also need to use accelerate mobile loading for your websites, which will help the pages to load faster in mobile phones by cutting out all the extra fonts and designs. If you want to hire the service of an SEO strategist, pick up your phone and dial the Seomarketer Melbourne Phone Number.


You need to understand the different aspects of search engine optimisation first if you want to formulate a good search engine optimisation strategy. Hopefully, the information mentioned in this article will have helped you.