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Media Training – Top Five Reasons on why it is important

Warren Buffet said it correct – "It takes 20 years to build a reputation and five minutes to ruin it". Media communications is an integral part of brand communications today. From new product launches to press releases, the media always gets involved in positive event coverage and brand placement. Most people think of media communications as a response to any crisis. Even then, you or your employees shouldn’t be freeze under the pressure of media questions as inquiries. It is essential to answer all media queries and tactfully share the critical brand message.

Hence, media training is vital today.

  1. Proper media communications are essential
  2. Why should you consider effective media training today?
  3. Make people take particular interest in your brand
  4. Define your central brand message in a clear and concise manner
  5. Always arrange answers to tough questions
  6. Learn to manage media interview
  7. You won't misquote you


Proper media communications are essential

Do you need to communicate with the media on a regular basis? And do some of the employees shy down in front of media? Does your corporate communication team need hand-holding regarding delivering the correct brand message? If yes, then opting in for a media training or workshop is a smart call. It will help you enhance your media interactions. It doesn't matter if you are a business person, a start-up owner, freelancer, government official, a marketing professional or a spokesperson! Apt media training will help you discern what to say and what not to say to the media.

Usually, a decent PR agency can suggest an ace media trainer for your company. You can then get talking with them to understand if they would be able to impart the correct training to your employees. Select a media trainer who can address your company requirements and train your employees in the best possible way. PR agencies usually comprise of many media trainers. Reach out to an intelligent agency to select your media trainer. Names like Media Works and other companies will help you finalize the media trainer you want to work.

From the press release, product data to any critical crisis management and media familiarization meet-ups – all depends on the success of apt media training. It helps in fostering a favourable media-client relationship all through.


Why should you consider effective media training today?

An apt media training program offers much more than answering a journalist with relevant data and quotes. The training also covers subjects like make-up, posture, hair, and wardrobe. Body language is imperative if your employees are going in for an on-air interview.

Journalists and other people from the media fraternity are always searching for engaging stories and interesting facts about your brand. Make yourself for a commentary, and you will play your part in positioning your brand or yourself in front of the media.

Media training is essential for you to manage your brand message succinctly. It will give it the desired impact. It will also make the media get back to your website, brand or company for sharing all the meaningful details with them.

Are you still mulling over the fact, why is it essential to consider media training? Discussed below are five important reasons.


Make people take particular interest in your brand

Apt media training helps you know the way you can use make user about your reading portion. The voice tone and body language are essential aspects to check on. As you speak on the television, you are reaching out to the public at large. At times it hampers the facial expressions and other technical glitches.

With gradual training, your company would know the way in which he/she needs the facts to the media. Some people get nervous the moment they hear about a live radio session or pronto interviews. So, go ahead and enhance your interview skills with smart media training tactics. It will help you in your media relations and PR so that your brand benefits in the long run.


Define your central brand message in a clear and concise manner

Fine-tuning your key-message is essential. It helps you know what you are sharing through a media interview. However, the key messages ought to be focused on the customers at large, short and simple to read, concentrating on the product/service benefits and many more. Most importantly, you should also use the language form that your audience is comfortable with listening and speaking.

It's essential not to have excess key-messages. A count of five is perfect. If it exceeds the ideal number, it might dilute the overall effect of your brand message. Get doubt-free and confident on the key message. It will enable you to come back to the journalist all through the interaction as and when needed. It also helps in establishing a point that you want to.


Always arrange answers to tough questions

Media training is not just about getting to speak concise and precise in front of the media. It is also about estimating the tough questions that a journalist can ask you. The media has a habit of twisting queries and distorting facts when they don't comprehend your facts shared clearly. Apt media training helps you to think from a reporter's point of view and frame questions. Also, have the answers ready. It helps in defending your brand as and when you need to.

Learn to manage media interview

It’s true that a journalist is the one to ask you questions. Even then you can be in complete control of your meeting. Your media training will help you stay calm, focused and composed even when a controversial question gets aimed at you. Getting very clear about the response is essential. The moment you are clear about it, manage the interview in the direction it wants to. Media training helps you to learn all these necessary communication skills as well.

You won't misquote you

Have complete clarity about your brand and marketing message. Only then will you be able to tackle and manage the tough questions. And this will save from all kinds of misquotes that happen here and there. Apt media training saves you from being misrepresented. The training provided helps you learn useful, concise and clear-cut communications.

Take a moment to recollect your past media moments. Were you ever misquoted? Did you face any difficulties in speaking to the media about new business scopes? If yes, then the chances are that the journalist wasn't aware of your exact marketing message. Maybe your message was verbose instead of reader-friendly and straightforward. It will create confusion and propel the media people to understand the press release content. Hence, investing in the right media training initiatives is essential today.

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