When it comes to business in the contemporary times, the role of the internet cannot be denied. There are different ways in which you can get digital marketing for your business, and if you are conducting the marketing correctly, you would be able to ensure that your company would be able to get a considerable amount of profit. There are many different online stores and people in the resent days are very much dependent on the internet for every aspect of their lives. Everything that we need on a daily basis is now made available through the internet. The influence of the internet is hence undeniable. So much so that experts in the field of economy and digital media are trying to come up with ways in which the internet can be used for getting more and more profit in your business. There are various potential grounds on the internet which can be tapped for this purpose. 

Social media for business

Millions of people in the contemporary world rely on the social media platforms, and they use these platforms for keeping touch with all their near and dear ones across the globe. The social media platforms are addictive and people not only use it for staying in touch with distant relatives and friend but are also able to discover new things across the world through the platform. You can put it to productive use as well as you are able to get the latest news from across the world through it. People across the globe spend a significant amount of time browsing through the social media platforms like Facebook, Twitter, Instagram, Tumblr and many more and marketers see this as a potential opportunity to promote various businesses through social media platform since there is already a vast amount of traffic on these sites.

Why social media platforms?

You may wonder why a severe business component like business promotion is being considered to be done through a social media platform which is somewhat informal and meant for an entertainment platform. However, in the contemporary times, the notion of promotion is slowly but steadily changing, and brands and companies are trying to get closer to the clients and make them a part of their campaigns as well. This is where the social media platforms help- their primary purpose is to connect the brands with the people who would be interested in the products. Based on the history of browsing and clicks from a specific IP address and social media profile, it is determined what kind of products and things they would be interested in and they are hence displayed with the relevant ads and links. This way the businesses would be able to reach out to the target audiences through the social media platforms when they are using it for promotion. For example, on Instagram, the brands can select their own target audience while generating a sponsored ad for the brand, among their Instagram followers as well as others. The ad would be displayed on the profile of those followers and others who match the criteria mentioned for the target audience.

Using Instagram for promotion

One of the most popular platforms for millions of people, the Instagram is an image-oriented platform that was created primarily for mobiles. There are different features of Instagram, and over the years, the Instagram has been developed such that it can be used for all kinds of promotional work. You can upload images, videos, and boomerang videos and even share live videos on this platform. For communication, there is the facility of the direct message and the comment section. But there is a limit to the number of words you can use along with the images as well as the bio section of the profile, thus making this platform thoroughly image intensive. The hashtags used along with the pictures you upload and the link on the bio and how you are designing the profile can decide for you what kind of traffic and the promotional solution you would be getting.

Things to avoid in social media promotion

While it may seem, that social media promotion is a definite method from every way, and there is no flaw at all, you must consider certain drawbacks and make sure you use the social media promotions judiciously. First and foremost, do remember that when you are using Instagram for business promotion, your profile is visible to people internationally and you may get clients who are interested in your products from across the globe. To ensure that you have the infrastructure to handle overseas clients and if not, do mention that explicitly in the bio section of your website to avoid any confusion which can have a negative impact on your reputation. Be wary of what you publicly say on your Instagram account and remember that your business profile is not the place to express your views on any controversial matter unless it is relevant to your business or you have been actively asked to come forward with your opinion by your followers. Lastly, do remember that the aim is to drive the traffic to the website from social media platforms and having a vast follower who is hardly ever converted to prospective clients for the site would not help your business on the long run.


It can be concluded that there are different modes of business promotion and if you are trying to establish any business online, you can use the various social media platforms for this purpose. Here we have discussed an overall idea of how social media is to be used for promotion and where to start and what kinds of strategies to be imbibed for this purpose.

Author bio: Harris is a leading blog writer and content marketing professional. His ideas about getting Instagram followers are very innovative, and you can follow his blogs and articles about the same to get a good idea.