Bounce & Exit rates have plagued website owners since the creation of the back button. You try to improve your bounce rates, but the fact is, you can’t help every visitor no matter how great your content is and up until recently, you haven’t been able to do something about it. Remarketing is a great way to bring people back to your site, but what about instantly monetizing the visitors as they bounce?

If you’re a publisher, monetization of your audience is always a challenge – especially if you’re on an information site. Display advertising notoriously underperforms when compared to other ad methods, so publishers lose out to highly targeted ads run on search and social. Native advertising has arrived as a means to drive revenue for publishers – but I’ve written before that it can come at a cost to the brand’s credibility.

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Which Zones on my site can I monetize with Spoutable?

Spoutable lets you customize placements for each Zone of your site on both desktop and mobile, including Overlay, Top and Bottom.

Overlay Options

Exit Intent -Overlay triggered based on exit intent through profiling and mouse movement / velocity.
Interstitial - Interstitial with content, video, and quicklinks, optimized to engage people before continuing on site.


Top Options

Top Bar - Omnipresent header with premium appearance thats feels integrated to your site.
Top Offscreen - Placement hidden above the header only visibile when visitors scroll up to leave.

Bottom Options

Bottom Bar - Omnipresent footer bar providing relevent content recommentations and engagement beyond display.
Bottom Scroll - Utilization of underserved footer space... Never let someone get to bottom of page without seeing monetizable content.

Publishers can indicate which of these options they would like to include on their site, and Spoutable will optimize based on those parameters.
Spoutable may have the ideal solution – and we’ve been testing it right here on the The Edge Search. Along with ads that run within content (which could be icky), they offer an exit intent solution that’s quite nice.  When someone is preparing to leave your site, a beautiful over-lay panel appears that offers some options to the user. On our site, the panel generates eight articles that are curated towards our audience.
I really like this solution because it’s not interrupting an engaged user that’s enjoying our site. It’s only displayed to a user who was already exiting the site. Both advertisers and publishers can monitor their spend in real-time.



Disclosure: We’re an affiliate of Spoutable.


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How do I get paid as a Publisher?


Spoutable Publishers can receive payment via PayPal or ACH direct deposit. Payments are sent at the end of the month, net 15. The minimum payment amount is $100.
To receive payments via PayPal:
  • Click the Manage tab
  • Click the Settings link
  • Enter your PayPal email address
  • Click Save Settings
To receive payments via direct deposit:
  • Click the Manage tab
  • Click the Settings link next to your site
  • Click Add Your Bank Account link
  • Enter the full name on the account, the account number and routing number
  • Click Save Settings
Note: If you have multiple sites with the same accounting information, you only need to add payment information to one of your sites.