Instagram's Hidden Likes
Instagram's decision to hide likes on posts has sparked a heated debate in social media marketing. While some argue that this move could lead to a more authentic and less pressure-filled environment, others worry about its impact on influencer marketing and brand collaborations. In this article, we'll explore why there may be better options than hiding likes for influencers and brands and discuss alternative strategies for success on the platform.

The Importance of Likes in Influencer Marketing

Likes have long been a key metric for measuring the success and popularity of an influencer's content. Brands often use the number of likes an influencer receives to gauge their reach and engagement and to determine whether they would be a good fit for a collaboration or sponsorship. By hiding likes, Instagram may make it harder for brands to evaluate an influencer's influence and impact.

The Impact of Hiding Likes on Influencer Marketing

Without seeing an influencer's like count, brands may find assessing their potential value as a partner more challenging. This could lead to fewer collaborations and sponsorships for influencers, as brands may be hesitant to invest in partnerships without clear evidence of an influencer's reach and engagement.

Moreover, hiding likes may also affect the dynamics of influencer marketing campaigns. Brands often use likes to track the success of their campaigns and compare the performance of different influencers. With this metric, it may be easier for brands to evaluate the ROI of their influencer marketing efforts.

The Role of Likes in Building Trust and Credibility

Likes serve as a form of social proof for both influencers and brands. When an influencer's posts receive many likes, it signals to their audience that their content is valuable and engaging. Similarly, when a brand's sponsored posts receive a lot of likes, it can help build trust and credibility with potential customers.

By hiding likes, Instagram may be making it harder for influencers and brands to establish this sense of social proof. With the visible endorsement of their audience, influencers may find it easier to build trust and credibility with their followers, and brands may need help to convey the popularity and effectiveness of their products or services.

Alternatives to Hiding Likes for Influencers and Brands

Rather than relying solely on likes, influencers, and brands can focus on creating authentic, high-quality content that resonates with their audience. Influencers can build deeper connections with their followers by prioritizing meaningful engagement through comments and direct messages and demonstrating their value to potential brand partners.

Instagram offers various metrics and analytics to help influencers and brands track their performance and success on the platform. By leveraging insights such as reach, impressions, and website clicks, influencers and brands can better understand their impact and value.

The Option of Using Instagram-Like Boost Services

For influencers and brands concerned about the impact of low like counts on their perceived value and credibility, using Instagram-like boost services can be a helpful solution. Services like PopularityBazaar can help increase the number of likes on an influencer or brand's posts, making their content appear more popular and engaging to their audience and potential partners.

By investing in these services, influencers, and brands can maintain a strong platform presence and continue attracting collaborations and sponsorships, even in the face of Instagram's hidden likes feature.

"When Instagram introduced the option to hide likes, I knew it could potentially impact my business's growth on the platform," Sarah, a successful entrepreneur, shared with us. "I decided to keep my likes count public, and it turned out to be one of the most important choices for my brand's success on Instagram. I discovered PopularityBazaar, a real Instagram likes-boosting company, to maintain a strong presence and attract collaborations. Their services helped me maintain high engagement rates and credibility, even as others chose to hide their likes. It's been a game-changer for my business's Instagram strategy."


While Instagram's decision to hide likes may be well-intentioned, it could have unintended consequences for influencer marketing and brand collaborations. By removing a key metric for evaluating an influencer's reach and engagement, Instagram may need to make it easier for brands to identify valuable partners and track the success of their campaigns.

However, by focusing on creating authentic content, engaging meaningfully with their audience, and utilizing alternative metrics and strategies, influencers and brands can continue to thrive on the platform. For those concerned about the impact of low like counts, using Instagram-like boost services can be a valuable tool for maintaining a solid and influential presence on the platform.