Did you know that the top shipping companies handle over 534 million packages per day?
If you're running a business that sends mail out, you need to ensure that all of your customers have a positive shipping experience. Improving your packaging and shipping processes will keep your product packaging costs low and please your customers.
There are all kinds of errors in product packaging that business owners tend to make. Read on to learn about six mistakes you can't afford to make.
1. Not Using Recyclable Packaging Materials
Choosing sustainability will show your customers that you care. Most consumers are trying to make more environmentally-friendly decisions to reduce their impact on the planet. If they open your package and see tons of packaging materials they can't recycle, they'll form a wrong opinion of your business.
2. Using Bland or Busy Packaging Design Ideas
If your packaging prints and graphics are too plain, your brand won't be memorable. You also want to go within the bounds of the other direction by creating a busy design, or else your customers will feel overwhelmed.
3. Choosing the Wrong Package Size
Business owners stay moderate when choosing to package large products. As a result, they need to stuff the boxes with more packaging materials that the customers need to dispose of. This is why you need to search for corrugated box manufacturer to get the perfect materials.
4. Not Catching Typos on Labels
Customizing the text is always nice to add a personal touch to your packaging. Even though this comes with lots of perks, making more changes to your labels also risks creating more typos. If you take this route, proofread everything twice to catch issues.
5. Creating a Misleading Design
Consumers want to feel like they're scoring a fantastic deal. If you create packaging that tricks your customers into thinking they're getting more product than what's actually inside, they'll be upset. Try to be transparent with your customers to build trust and secure long-term sales.
6. Making Your Product Hard to Open
Keeping all of your products secure is essential to preserve their quality. However, your customers shouldn't have to break a sweat to get the product open. Ask some people you trust to try opening your test product to ensure they don't have any complaints.
You Need to Avoid These Errors in Product Packaging
There are all kinds of errors in product packaging that can harm businesses' reputations. You must be mindful of your process to please your customers. Avoiding these mistakes will help you come up with the perfect product packaging.
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