LEAD411 vs Zoominfo

What's the most important thing that businesses need to keep growing? A constant influx of new leads.

This is why companies like Lead411 and Zoominfo are so crucial for businesses that want a source of verified lead data that they can use to start building relationships and closing deals with new clients. If you are new to the world of lead-generating companies, then you might wonder about the difference between Lead411 and Zoominfo.

Keep reading to find out how they are different and which you should choose over the other.

Data Available

One difference that even the Lead411 website will freely admit is that it has less data available than the Zoominfo website does. But it goes on to say that it has much higher quality data than Zoominfo.

Lead411 tends to focus on B2B email lists rather than B2B data, which Zoominfo does. If you are looking for email lists rather than general B2B data, you should go for Lead411.

Lead411 also claims its data is more accurate than Zoominfo, 96% accurate. They say they have more direct dials and verified emails than Zoominfo.
Identify Best Prospects

It's also much more accessible with Lead411 to identify the best prospects for your business. You add your ideal customer profile to the platform, and within seconds, you can check through the best options based on that profile. This can save you time and effort since you don't have to cull through the data yourself to find the best prospects.

You also will have to spend less time researching each prospect. This can allow you to spend precious time nurturing the best options and turning them into clients.

This will be a huge consideration for you since no matter how big your organization is, the software budget will always be minimal.

The price difference between these two platforms is quite easily discernible. The starting enterprise pricing plan for Lead411 is $5000 per year, whereas Zoominfo starts at $10,000 per year.

Not only that, but Lead411 comes with flexible terms and pricing (monthly payments), which can make it easier for you to take the plunge into the software, especially if it's your first time dabbling into B2B lead data. If it works for you, you will have spent less money and time on the endeavour before calling it quits.

Additionally, Zoominfo pricing is only available upon request, which makes you wonder why that is the case. Lead411 offers 4 SMB and Enterprise pricing plans, allowing them to cater to various audiences.

You can choose the best plan for your business with Lead411 all on your own, whereas, with Zoominfo, you will need to book a call with them to get any pricing information. If you like the independence that Lead411 gives you, we understand. Using Usergems also falls in a similar category as Lead411, so check that software.

Easy Integration with Third-Party Tools

Another positive feature of Lead411 over Zoominfo is that it's easier to integrate with 3rd-party tools when using Lead411.

Lead411 integrates with these tools:

  • Hubspot
  • Capsule
  • Salesforce
  • ZOHO
  • Toutapp
  • Microsoft Dynamics
  • salesforceIQ
  • And many more
  • Zoominfo integrates with these tools:
  • Hubspot
  • Salesforce
  • Microsoft Dynamics
  • Outreach
  • Shift
  • Marketo
  • Causal
  • ChatFunnels

Make sure to figure out which 3rd party you want to integrate with first, and then check if Zoominfo or Lead411 works with all the software you need. This will ensure you don't spend money on software and only get some of the functionality you desire.

Usability and UI

Users constantly give feedback that the UI for Lead411 is more user-friendly than Zoominfo. It's straightforward to use, making it easier for new users to get up to speed with Lead411.

It's not as robust as Zoominfo, but that's also because of the lower pricing.

Customer Satisfaction

Lead411 has made customer satisfaction a priority within their organization, and that's quite evident when you look at the way the culture of the employees is set up.

They answer questions quickly, and customers have a high rating on every interaction with the customer service team. They go out of their way to be helpful to the customers, and that shows up in the high customer satisfaction ratings.

Zoominfo needs help getting high customer satisfaction ratings, partly because of the higher pricing and the speed/performance issues.

Speed and Performance

There are significant latency issues when installing the Zoominfo Chrome extension, which can be annoying when trying to get work done. The extension has to be installed and uninstalled due to this latency issue, so potential Zoominfo users need to keep this in mind.

Also, the search functionality in Zoominfo could be faster, taking some time to load, which causes users to be frustrated with the software.

Lead411 vs Zoominfo: Make Your Decision Easier

Now that you have some information on the various aspects of these two applications, you can make an easier choice between Lead411 and Zoominfo.

Lead411 and Zoominfo's many benefits and uses, but you must pick the one that best fits your organization's needs.

Found the Lead411 and Zoominfo guide above helpful? Keep reading through all the related articles on our website on Business & Technology and stay informed.