Search Engine Optimization (SEO) is a blanket term that refers to practices involved in improving a website's ranking. SEO aims at increasing the chance of your brand being visible through relevant organic searches, such as Google and Bing.

Ideally, SEO services improve three factors of a website. These are:
  • The Quality of Traffic. You want to ensure that the people who stop by your website are genuinely interested in what you offer. For instance, if someone visits the website looking for clothes, but you sell fabric, the probability of converting that into a sale is pretty slim.
  • The Quantity of Traffic. You want to ensure that the right people visit your website. But, most importantly, you want to increase the number of visits. The more traffic on your site, the higher the chances of selling.
  • Organic Search Results. Organic Search Results refer to traffic that one receives from the search engine page results without paying for the advertising.
Therefore, SEO is about preempting the mind of the customer. What content would they be looking for online? What words would they key in on their search engines when looking for the product? Once one understands that, they can curate content that appeals to them, which provides a solution to their problem.

What an SEO Company Does

While SEO might sound pretty straightforward, it goes deeper than that. SEO experts dedicate their time to helping a brand improve its visibility. Consequently, the brand's website can capture more traffic and revenue.

But, while the end goal is the same, different companies might take different approaches to SEO services. Here are some of the functions that cut across all industries.

Analyzing your Website and Market

An SEO services company's first task is to understand the client's business and website. How is the website doing at the moment? What's the target demographic? What are they looking to achieve from SEO?

On-Page SEO Changes

The SEO company will then make necessary changes to the website. That might include things like optimizing page titles and descriptions and tweaking the language to appeal to the customers.

Off-Page SEO Changes

SEO services go deeper than the appearance of the website. Off-page changes focus on aspects like how fast the links on the site load, the security of your page, UX design, server configuration, and so much more.

Curating Content

When all is said and done, you need to give your visitors something. When people visit your site, they need to see content that adds value. An SEO company helps one figure out the type of content that might be ideal for your target demographic and how to make that content SEO-friendly.

Why Partner with an SEO Company?

While the principle of SEO is easy, implementing it can be tricky. That's why a partnership with an SEO company is a worthy investment for their business. By partnering with one, you can be sure that your online community is well taken care of even on days when you are so busy. Online marketing has also proven far more effective and cheaper than other forms. Therefore, partnering with an SEO company keeps you ahead of the game.

Posirank is a forward-thinking company made up of SEO experts with over a decade of experience. Sign up for free and get access to state-of-the-art tools and services.