Are SEO Services worth it? Is investing in SEO worth the time and effort since Google's algorithm keeps on changing?
The answer is a definite yes! No one can argue about the value of ranking in Google, and the real question here is whether or not SEO is worth the money in the end.
Business owners and managers often hesitate to allocate funds to something they are unsure of. It's already 2021, yet some people need to be more sceptical about search engine optimization when considering their marketing budget.
Their hesitations are understandable. Any intelligent business professional should weigh their options.
This article will explain how Local SEO services can be a viable revenue-generating option for your company.
Find Your Website on Google
Before we proceed, let us do a quick test. Try typing your most popular product or service in Google right now.Can you find your website? Where on the search engine page is it located? If you are having trouble finding it, you have a severe issue.
If you are still looking for yourself in Google, how can your potential customers find you? Recent studies show that 91.5% of those searching in Google stay only on page one of the search engine results, and more than 30% of them click only the company on top of page one!
When you are not showing up in the search result, you give way to your competitors. But SEO can put you back in the competition.
What is SEO?
SEO or search engine optimization is a process of improving your websites for visibility when people are searching your product or services in Google, Bing, Yahoo, and other search engines.With better visibility in these search engines, you can attract potential and existing customers to your business.
SEO has a wide scope of services. It involves several tactics ranging from keyword optimization to link building. It also needs some time to implement successfully as Google, the leader of these search engines, uses complex algorithms to rank the websites that keep on changing.
What Can SEO Services Do for Your Business?
You might have read in previous articles about how SEO can grow your bottom line. It is true, but only if you do it correctly. It's because SEO is not a direct factor that can increase your revenue or sales.SEO is an indirect factor that can generate leads.
The SEO services used on your website can drive traffic by ranking it in the search engines and bringing relevant user experiences.
Take note; the user experience is becoming an important factor in SEO. It is seen in the recent updates from Google, where the website's speed has just become a direct ranking factor.
SEO services in Bangkok are what drive traffic to your website. In effect, it increases the bottom line by preparing your website to handle the organic traffic and funnel them to a sale. And you are in it for the long haul because SEO sends non-paid traffic to your site.
How Does SEO Work for your Website?
Search engines like Google and Bing use bots to crawl pages from site to site to gather information about these pages and put them in an index. Think of this index as an extensive library where the librarian can find where you can find what you are looking for at a specific time.The pages in the index are analyzed by algorithms, taking into account several factors and signals in determining what would appear in the search for a query.
Going back to our library analogy. It's like the librarian has read every book and will know exactly what book to give to answer your questions.
Where does SEO come in the picture? The success of your website in ranking in the search engine depends on the user experience, and this factor tells the bots how well you can give the searcher what they are looking for.
In paid search ads, you can pay search engines to rank at the top page of the results. But these are not organic. SEO experts have to put in a lot of work for your website, and it covers all the possible factors that will take your page to the top.
These experts consider factors like keyword research and content quality for content optimization and speed and crawlability for architecture.
Are SEO Services Worth It?
So far, we have established SEO as a smart strategy. There are three options on how you should go about it: doing the SEO yourself, hiring an in-house SEO, and outsourcing SEO services.Let us take a closer look at these options.
Doing Your SEO
The internet is filled with information and videos that will teach you how to do SEO yourself. It can save you money, and you have complete control of the process. However, learning SEO will take time.You might not be able to keep up with the changes to get your website ranking. It will do if you have a lot of time in your hands, but still, it can be challenging.
Hiring an In-House SEO
You can hire another person in your team to handle SEO. This way, you still have total control over the process, but you don't have to do it all by yourself.The downside is, hiring an employee is time-consuming. Plus, the onboarding expenses and other additional costs. If you are a small business, it could be too high. It is also challenging to find the right employee who knows SEO well.
Outsourcing SEO Services
The last option is to partner with a reliable SEO agency for its services. Many SEO companies are available with the resources and experience to handle a business or organization like yours.Partnering with a reliable SEO agency like Vault Mark SEO Thailand will eliminate your worries about learning the ropes or hiring the right employee. Their adeptness at everything SEO will provide you with results quickly and consistently.