Capturing the attention of your target audience in the digital space isn't easy. Given the number of brands and businesses you'll be competing with, as well as the influence of various algorithms, it can often feel like an uphill battle to get noticed online. However, there are a lot of steps you can take to give yourself an advantage when it comes to standing out and making an impression with an online audience. You can take your company from unknown to the top of the search results page if you know what you're doing. Keep reading if you want to learn more about three simple ways to increase engagement with your content.

1. Invest in SEO.

SEO, or search engine optimization, is one of the best ways to increase visibility for your brand or business. The goal of SEO is to increase the quantity and quality of traffic directed to your website. SEO works with the search engine algorithm to help your pages rank higher on the search engine results page (SERP). There are a number of SEO strategies that can be used to achieve this, from keyword optimization to content creation to performing an audit on your website.

You might be surprised by how many industries make use of SEO. Though SEO started out in the technological field, almost every successful brand or company engages in some form of search engine optimization now. Even healthcare businesses can benefit from enlisting a medical SEO expert. Medical practices may have even more of a vested interest in SEO, as it will allow them to ensure accurate information about their practice is near the top of any potential patient's search results.

2. Create an explainer video.

We've all watched an explainer video, and it's easy to see why they're so effective. Compressing a lot of relevant information into an easily digestible and viewer-friendly format is a smart idea for any business. Explainer videos are a great way to inform and engage your audience at the same time. If you have a product to advertise or information to convey, make an explainer video that you can use on your website and social media channels.

If you've never made videos or done video editing before, it may be wise to enlist expert help. Anyone who plans on using their video as a part of a paid advertising campaign should definitely work with a professional editor to help them make the most of the time they have to capture the audience's attention.

3. Use social media effectively.

The internet has created infinite opportunities for those who are savvy enough to take advantage of them. One of the advantages of social media is that you don't have to pay to get a lot of views. If your content is entertaining and click-worthy, you'll get thousands of eyes on it without needing to spend a dime. That said, it isn't easy to go viral, and there's no guarantee even high-quality content will catch on. It's a good idea to bring on a social media strategist who can help you devise a content plan that will help put your company on your target audience's radar.

Everyone wants to improve their online engagements, but it can be difficult to find ways to generate organic traffic in an efficient way. Having sound SEO practices is essential if you want to make sure potential customers can easily access information about your business. Being at the top of the search results page when someone needs help is some of the best advertising you can get. You should also explore different forms of media, including short-form videos, and develop a social media strategy that can help get that content in front of the right audience. Given the amount of competition for attention online, it's worth doing everything you can to stand out.