Are you looking for ways to increase organic traffic and generate leads to your website? Then, it is time to consider a new digital marketing strategy to get maximum profits from your online business.

Affiliate marketing is among the trending sales methods where publishers sell third-party products on their websites. Selecting the best affiliate network helps companies approach top merchant associate programs.

An affiliate network is nothing but a mediator between ad space sellers and online retailers. Read more if you wish to know how these networks work and what their benefits are.

What is Affiliate Marketing?

According to Statista, the US affiliate marketing spending will reach 8.2 billion US dollars by 2022, up from 5.4 billion recorded in 2017.

Affiliate marketing is a powerful performance-based online sales strategy used by leading e-commerce companies. An online publisher or website which sells the products and services of another company is called an affiliate.

When you generate sales from your affiliate link, you get paid. A digital website can be a part of multiple associate programs. They can earn multiple commission fees by promoting different retailers and their products on their web pages or social media accounts.

Types of Affiliate Marketing

Affiliate marketing can be categorized into three types.

Unattached Affiliate Marketing: The publishing company has no knowledge or command over the advertised product in this marketing model. They lack the skills and expertise to guide the users with any information related to their promoting service.

Related Affiliate Marketing: This advertising structure involves promoting third-party services and brands through a related affiliate. The publishing website has enough information about the products. It helps them to use the best advertising strategy to generate traffic and improve sales.

Involved Affiliate Marketing: In this type of online sales tactic, the affiliate can provide the most trusted source of information about the product. They have used the service and are confident in selling them to online customers.

What are Affiliate Networks?

An affiliate network consists of a group of online affiliates like websites and digital publishers which help to promote third-party products and services.

Online publishers get access to numerous associate marketing programs through this network. They can choose to join hands with retailers and promote their products and services on a commission basis.

The best affiliate network helps publishers earn commissions from around 25-30 per cent through associate programs. Cost Per Click (CPC) and Cost Per Lead (CPL) are the two most widely used associate program options in digital marketing.

Upon joining an affiliate network, the publisher gets a unique ID that helps track sales of each program advertised on their web page. Every time a customer clicks on an associate link, they get paid by the advertisers.

Benefits of Using an Affiliate Network

Publishers include bloggers and website owners who promote external products and brands through rented ad space on their web pages.

Here are some top benefits that you can gain working as an affiliate.
  • It is the best digital marketing strategy to earn money. The business process doesn’t require processing charges or investment.
  • It is a low-risk option, as you act as a middleman between a retailer and their online customers. Companies do not hire you with rigid guidelines to market their products.
  • It is one of the best methods to create brand awareness in the competitive business world. Promoting products and brands related to your business helps to connect with top companies and merchants. It helps to get more traffic and generate business through your website.
  • The best affiliate network also offers rewards and incentives through referral programs. You can sign up on an affiliate network and gain commissions at a faster rate.
  • Affiliate networks offer data analysis and reporting tools. These features allow the publishers to track the progress of individual ads on their website, like user views and clicks. It allows them to improvise their advertising methods to gain maximum conversion leads.
  • Publishing companies working with associate programs can quickly scale their business. Trusted visitors who buy third-party products from your site will help lure more customers by word of mouth.
  • Affiliate marketing does not require operation costs or a warehouse setup. It helps companies to act as salespeople in an e-commerce business model. They do not need to set up payment methods or stock up products in a warehouse. The best affiliate network handles the payment and transaction process for zero charges.

Final Words

Choosing a good associate network is a challenging task for a publisher. It requires in-depth market research and an understanding of affiliate programs.

It is advisable to select the best network that offers a related customer base, a high commission rate, and an easy user interface.