In an increasingly digital world, many people say that print is dying or has already died. Cinema ads are a type of print media aimed at people on the go and could be one way to keep it alive. Cinema Advertising is no longer just reserved for movie trailers and previews in theatres. Still, it can also include ads targeting specific audiences as they enter the theatre, popcorn ads designed to entice people before showing up and targeted billboards that are meant to reach specific demographics leaving the theatre.

Many advertisers are turning to Cinema ads as an alternative to television ads because the TV has become increasingly cluttered with many different shows and channels. Meanwhile, Cinema ads can target people who would not normally see traditional advertising, such as sports fans, fashionistas, homeowners and travellers who might not watch regular TV but are more likely to visit the Cinema.

It's also worth keeping in mind that Cinema ads can be relatively cheap compared to other advertising mediums such as TV, where you have a set price per ad space during prime time. The Cinema represents an "ocean" of potential for advertisers who want their message seen by a large group of people who will hopefully respond positively towards their brand.

Currently, out-of-home advertising is viral and valued by the majority of audiences. This is because out of home is an easy, accessible way to reach large targeted groups for a relatively low cost compared to other marketing methods. To keep the success going out of home, advertisers will need to try new ways to engage consumers through different technology (digital out of home screens) or smartphones. Marketers should also consider using out of home advertisements in cinema and at sports events as these locations have been shown to be effective media channels with high viewership numbers. It could also help if out of home ads were cheaper from fears that they might lose some popularity.

Cinema ads still present their challenges among some theatres show commercials only after feature presentation but here are some reasons why marketers should not disregard cinema:
  • Cinema viewers have been shown time and again to have above-average incomes.
  • Cinema viewers are also said to have above-average intelligence.
  • Cinema is the only medium where ads can be programmed along with the content being advertised.
  • Cinema ad is unique in that it offers advertisers high levels of engagement from its audience. After all, it has a history associated with family movie night and many people go for the experience, not just for the movies.
  • Cinema ads make for a very effective word of mouth campaign. It delivers high impact ads in an environment where the viewer is free to move their eyes away but still gets enough of the message to be engaged.
  • Cinema ads can not easily be skipped or ignored, and it has been estimated that cinema ads offer between 5 and 10 times higher brand memorability than any other medium.
  • Cinema viewing takes place generally at night when people are more likely to buy impulse items.
  • Cinema viewers have also shown themselves to be receptive to promotional offers which are linked with what they see on screen.
One reason for this growth is advancements in OOH technology, allowing marketers to engage with consumers on new levels. Home digital screens can deliver geo-relevant or time relevant messages, helping brands reach local audiences or those visiting particular locations. Mobile technology will play an increasingly prominent role in driving home media forward because it allows advertisers to target specific audiences.

Commercials that people pay attention to the most are those that entertain them most; this is true for out of home advertising too. Once out of home advertising started using popular TV catchphrases in their campaigns, it became easier to capture audiences' attention. It's easy: if consumers already know and enjoy an advertisement, chances are they'll take notice when viewing it out of the home.

Out of home (OOH) advertising is not targeted unless you want it to be, out of home advertising allows viewers to choose what they want to see. The disadvantage out of home advertisers face is that there are many out of home ads out there, so advertisers need a way to become memorable in a sea of competitors.

The future of OOH is based on several factors. Consumers are always looking for the easiest way to receive information, and advertisers need to be aware of this. Two, future technology may provide new options for out of home advertising through interactive or digital media. Finally, future technologies may change how people view out of home media and make it more accessible and affordable in certain areas.

In conclusion, out of home advertising has been around as long as public spaces needed to be advertised effectively. It will continue to evolve, but its effectiveness will not disappear due to its broad reach and ability to target audiences who choose what they want to see instead of what advertisers decide they should see.