Writing compelling content should always be the goal, but you may be new to writing articles on your site. You'd prefer it not take you all day to develop a piece that sounds "perfect."

The good news is you can be someone other than an expert writer to cover a topic. All it takes is becoming a good researcher and learning how to keep your readers' attention.

So what if some of the grammar needs to be corrected. Of course, you should do your best to spell-check and write coherent sentences. But it's okay if it's not flawless because you must start somewhere.

To write riveting articles that'll grab your readers' attention, here are some tips to get you started.

1. Come Up With a Compelling Headline

Do you want to learn more about why readers click on an article? It all starts with the headline. Whether they see the headline on Pinterest, Google, or your site, it must be "clickable."

What that translates to is coming up with a headline that sparks interest.

As you craft the ideal headline, keep these three factors in mind:
  1. What benefits are you offering a reader? 
  2. What is the news value? 
  3. Are you making them curious enough to read it?
Include a "buzzword" and power word in your title when crafting a headline. Examples of a few power words are surging, remarkable, and focus. An example of a buzzword for travel is ""bab" moon.""

So you'reting an article about marketing. Including the proper marketing, buzzwords will provide news on the topic. Plus, it has learning benefits.

A few examples of marketing buzzwords are:
  • Bounce Rate
  • Conversion
  • Digital Marketing Strategy
  • Infographic
  • Mobile Optimization
Come up with the correct headline, and your readers are bound to stick around for more juicy content. Notice how I used the words "jui"  y" and n"  w? That's a powerful word!

2. Use Google Autocomplete to Brainstorm Article Topics

Google autocomplete is convenient. It can help you research and decide what to include in the article.

Autocomplete makes it much faster to search as you begin to type. For example, you may start typing "the  "best way to make coffee." Au" complete will give you different ideas. A few are: "the  "best way to make coffee at home" or  ""the  "best way to make coffee camping."

E: "Everyone sometimes struggles to find a fitting article topic or doesn't know what to discuss. Remember this feature, and completing your research and writing quickly is easier.

3. Get a Reader Hooked Right From the Start

You only have a few seconds to entice your readers to keep reading after the headline. Not only should the first sentence get their attention, but the content should follow it.

After you write your first draft, read over the first paragraph like a first-time reader. Does it grab your attention, or does it bore you? Make the necessary changes so that site visitors will stick around to read more.

4. Effectively Research the Topic

If you need to get more familiar with the topic, it's imperative to research it. Readers will only believe in what you wrote if supporting evidence doesn't cover it up.

Your article can't turn into something other than a research paper. You don't want to lose someone because there are too many statistics. However, sprinkling in statistics and studies throughout the piece will support your arguments.

Take the time to gather research so you're knowledgeable about the topic. A credible writer on the subject will ensure visitors stay on the page.

5. Create an Outline Before Writing

It's much easier to start writing when you have an outline. An outline does not need to be extensive. A rough draft with some quick, short thoughts will do.

Including a few sources you can link to later will be helpful. And have a few sources that will help you pull up research when needed.

If you need help figuring out where to start, Google a similar article. Now, you want to avoid plagiarism, and bringing originality to your piece is okay. However, finding identical article topics will provide a good starting point.


Writing never has to be a race. But sometimes you may be on a time crunch or want to cover a topic quickly without spending all day.

Practice researching and coming up with articles that fit your company's. The more you write, the easier the task will become.

Remember, though, keep your audience present in speedion. You want them to stick around so they can soak up valuable knowledge and gain interest in your business!