Writing compelling content should always be the goal, but you may be new to writing articles on your site. You’d prefer that it not take you all day to come up with a piece that sounds "perfect."

The good news is you don't have to be an expert writer to cover a topic. All it takes is becoming a good researcher and learning how to keep the attention of your readers.

So what if some of the grammar is incorrect. Of course, you should do your best to spell check and write coherent sentences. But it's okay if it’s not flawless because you have to start somewhere.

To write riveting articles that'll grab your readers' attention, here are some tips to get you started.

1. Come Up With a Compelling Headline

Do you want to find out more about why readers click on an article? It all starts with the headline. Whether they see the headline on Pinterest, Google, or on your site, the headline must be "clickable."

What that translates to is coming up with a headline that sparks interest.

As you craft the ideal headline, keep these three factors in mind:

  1. What benefits are you offering a reader? 
  2. What is the news value? 
  3. Are you making them curious enough to read it?
When crafting a headline, include a "buzzword" and power word in your title. Examples of a few power words are surging, remarkable, and focus. And an example of a buzzword for travel, for example, is “babymoon.”

Say you’re writing an article about marketing. Including the proper marketing, buzzwords will provide news on the topic. Plus, it'll offer learning benefits.

A few examples of marketing buzzwords are:

  • Bounce Rate
  • Conversion
  • Digital Marketing Strategy
  • Infographic
  • Mobile Optimization
Come up with the correct headline, and your readers are bound to stick around for more juicy content. Notice how I used the word "juicy"? Now that's a powerful word!

2. Use Google Autocomplete to Brainstorm Article Topics

Google autocomplete is convenient. It's something that can help you research and decide on what to include in the article.

Autocomplete makes it a lot faster to do a search as you begin to type. For example, you may start typing "the best way to make coffee." Autocomplete will then give you different ideas. A few are: "the best way to make coffee at home" or "the best way to make coffee camping."

Everyone struggles to find a fitting article topic sometimes or isn’t sure what to discuss. Remember this feature, and it'll be easier to complete your research and write quickly.

3. Get a Reader Hooked Right From the Start

You only have a few seconds to entice your readers to keep reading after the headline. Not only should the first sentence get their attention, but the content following it.

After you write your first draft, read over the first paragraph as though you were a first-time reader. Does it grab your attention, or does it bore you? Make the necessary changes so that site visitors will stick around to read more.

4. Effectively Research the Topic

If you're not familiar with the topic, it's imperative to research it. Readers will have a hard time believing in what you wrote if it isn't backed up by supporting evidence.

Now, your article doesn't have to turn into a research paper. You don't want to lose someone's attention because there are too many statistics. But sprinkling in statistics and studies throughout the piece will support your arguments.

Take the time to gather research, so you're knowledgeable about the topic. Being a credible writer on the subject will ensure visitors don't click away from the page.

5. Create an Outline Before Writing

It's a lot easier to start writing when you have an outline. An outline doesn't have to be extensive. A rough draft with some quick, short thoughts will do.

It'll be helpful to include a few sources you can link to later. And have a few sources that'll help you pull up research when needed.

If you're not sure where to start, Google a similar article. Now, you don't want to plagiarize, and it's vital to bring originality to your piece. But finding similar article topics will provide you with a good starting point.


Writing never has to be a race. But sometimes you may be on a time crunch or want to quickly cover a topic without spending all day.

Practice researching and coming up with articles that fit your company's goals. The more you write, the easier the task will become.

Remember, though, don't get so wrapped up in speed that you lose your audience's attention. You want them to stick around so they can soak up valuable knowledge and gain interest in your business!