For SaaS companies today, the challenge is to remain relevant and in the buzz at the same time. After all, the number of competitors in every genre are increasing by the day. Staying on top of the game requires strong marketing skills and a time-tested approach that can deliver results in lesser time.

It has become all-important for companies to ensure that they are maintaining greater visibility and high search engine rankings. After all, 75% of internet users never scroll past the first page of search engines. While achieving this goal can entail several processes, one of the most important ones happens to be link-building.

Link Building for SaaS Companies

Link-building is a somewhat outdated term today, with companies adopting nomenclatures such as link bait and natural link acquisition to describe the tactic. The concept behind link-building is pretty simple – you build links that direct audiences to your website on other pages. Alternatively, you allow page creators to use links that serve this purpose and take viewers to your websites.

Some people might tell you link-building services are obsolete now and are nothing more than link spamming. However, this is not true. If you are aware of the right moves and tactics, along with a tab on the quality and authenticity of the pages you are building links to, you can pretty much avoid the cons of the process. While there are several ways and tactics to extract the potential of link-building services, we have tried enlisting the 8 best ones for the purpose.

Using creative infographics

Marketing trends show that infographics are still one of the best and most widely used link-building strategies. At the same time, they have the potential of driving organic traffic to your site, being shared and reshared on social media platforms and being used by different stakeholders for different purposes.

Infographics can generate about 37.5% more backlinks for a website compared to a blog post. Its contribution toward website rankings due to better content quality, readership and value are also quite well-known. It will not cost you much to either hire a graphic designer or get to work on some infographics yourself. You can also utilize free resources like Canva for the purpose and come up with interesting infographics. This can be followed by using infographics on your website, uploading them to useable repositories or promoting them on social media platforms for wider reach.

Social Media Marketing

Undoubtedly, social media is the haven for any form of marketing today. SaaS companies can particularly put social media marketing to good use by promoting their applications and their benefits on these platforms.

The key to success in social media is to remain active and maintain audience engagement. One must post consistently, share snippets of their services, utilize moment marketing wider reach and share posts across platforms. The idea is to boost as much engagement as possible with the right amount of activity and innovation. When you post content and create engagement, people naturally visit your site more often to know more about your services or use them. This proves to be one of the best forms of link building in today’s times.

Resource pages for more backlinks

Studies show that companies who engage in blogging receive 97% more backlinks to their site than before. Therefore, you can make sure that you have a dedicated blog section that is full of resourceful content. Such content often acts as pools of resource which other pages and social media accounts might share, use or recommend to their viewers and friends. Thus, it is your high-quality content that automatically generates enough backlinks for your site.

Broken link building

Broken link building has emerged as one of the most useful and innovative strategies when it comes to boosting your popularity online. You need to browse through the internet for 404 errors and other issues on the site of a blogger of choice. Next, you politely inform them about the issue and offer to fix it for them by providing high-quality third-party site linking, which happens to be your website. This acts as a win-win situation for both and gets you link-building from a website of your choosing.

Learning from Competitors

If you thought there is nothing your competitors can offer you apart from the competition, think again. While having stiff competition affects your chances of rising the search results, it can also help you understand where you are lagging. You can easily lay hands on a list of successful backlinks your competitors are using and then replicate these ideas for your site.

At the same time, you can also keep a tab on the kind of campaigns they are using, the pattern of their activity and strategy and so on. If you are a beginner, this can come off as an extremely helpful move. You can also find out how your competitors are gaining mentions and where. Thorough research can guide you on a lot more – strategies, processes, sequences, tools, statistics and so on.

Guest blogs for link-building

Whoever said guest blogs don’t work anymore for link-building needs to seriously reconsider. You can utilize guest posts for the best by featuring your content on a website of choice as a guest article, thus garnering a more expansive or more targeted audience base – depending on your choice. The technique of guest posts is a time-tested one that can have a direct impact on your site traffic, social media following as well as search engine rankings.

Prepping Up

Besides creating good quality content, you also need to focus on allowing others to link to your website in their content. For this purpose, you can arrange for HTML ready snippets beforehand, use tools that automatically link back to your site when anyone copy-pastes your content on their platform and so on.

Final Words

One of the best ways for a SaaS company to create and maintain buzz online is by link building and optimization. This single step has the potential to improve search engine rankings, often leaving even the biggest websites behind. Besides, the process is cyclic and reciprocal. An Ahrefs study that the best-ranking pages in search results often get an additional 5%-14.5% more do-follow backlinks from new websites each month. Therefore, link building is a great tool to have up your sleeve in 2021.