television manufacturers
With the rising competition in the TV manufacturing market, there's a new update and new model every other day. Know the reason behind the intense competition between TV brands.

TVs have been an integral part of every household since their increased availability in the 1950s. From the black and white days, to the thick boxes, to the steep LEDs, and now, the smart TVs; we have come a long way. Every other day there is a brand that one-ups the others, comes up with new prices and features, and becomes the new flavor-of-the-month in the market.

More brands entering the market

The number of brands that manufacture television sets has gone up in the last decade or so. In India alone, thanks to initiatives like ‘Make in India’, there are many television sets available that are made or assembled in India. Brands like Onida and Videocon provide high quality television sets, and manufacture their TVs in India completely. That said, the types of TVs in the market have also changed, from LCDs to LEDs, OLEDs and smart TVs. As more and more manufacturers enter the market, the competition is bound to get intense.

Price war for bigger screens

The bigger the screen, the better for the consumer. A 43-inch TV can give a better, more immersive experience of a match than a front-row seat. The price of smaller TVs are significantly going down, while brands are now focusing on larger screen TVs. For example, the price of 32-inch TVs had to go down because customers started shifting to bigger TV screens.

Dominant TV brands in the market like LG, Sony and Samsung constitute 70 percent of the Indian market share. These brands often reduce prices of older models with smaller screens because the demand for large screen TVs keeps increasing.

Features to choose from

Each category also has subcategories to choose from. If one brand comes out with a 43-inch full HD LED TV and another comes out with a 43-inch 4K UHD TV, customers that prefer better quality pictures are obviously going to be more inclined towards the 4K resolution. This forces the other brands to also come out with 4K UHD TVs to stay in the race.

TV for every budget

Customers vary in their choices and budgets. No matter what your budget is, you will always find a smart TV in the market for you. Take for example the various Vu smart TV available in the market that caters to different consumer tastes and requirements. They are available in various sizes; from the smaller 32-inch HD LED TVs, to the 43-inch 4K UHD TV, to the impressive 50-inch 4K UHD LED TVs. Brands with a large spectrum of options are most likely to thrive in this market, and cater to customers with all types of budgets.

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Smart TVs getting smarter

Most companies are investing a lot in researching how to make your already smart TVs even smarter. One can now link all of their other smart appliances to their huge smart TV for a seamless user experience. For instance, the new Samsung TV models like 2020 8K, 4K QLED and 2020 Crystal UHD all come with the Google Assistant. This very up gradation has compelled other brands to also think on similar lines. LG has also unveiled smart TVs with Google Assistant, such as its recent LG OLED, Super UHD and 4K UHD TV models.

Increasing affordability

A 32-inch HD TV was priced anywhere between Rs. 12,500 to Rs. Rs. 15,000 in 2016. Four years later, in 2020, you can buy a 32-inch LED TV that is also a smart TV for the same price. While picture quality and features of TVs are now better, the TVs have also become more affordable with more brands entering the market.