Lenticular Postcard Printing
Postcards are a sign of creativity and sophistication. They reflect elegance and professionalism. If you are looking for a unique way to start your brand, then using postcards would give your start-up and brand a premium feel. It is a great way to give a premium touch to your brand and to keep the brand alive in the process. Lenticular printing is an exclusive deal, no matter what industry you are in. The concept provides eye-catching designs and creative packaging with colours and shapes. Take your brand to the next level with lenticular printing.

Branding plays an essential role in the world of business. Lenticular printing is not only a great way to approach your brand but also to showcase your uniqueness to your potential customers. If you happen to reside in Hong Kong, then you can look out for the Best Lenticular Postcard Printing deals out there. It is a great way to promote and enhance your brand.

What is lenticular printing?

First and foremost, let us look at the concept of lenticular printing. The word ‘lenticular’ can be roughly translated to ‘pertaining to lenses.’ lenticular printing involves several plastic lenses called ‘lenticules,’ which are used to create a 3-dimensional in-depth imaging impression. Lenticular printing adds motion and depth to the printed pictures by layering them together. This gives the impression of alternating images from different sides.

How does lenticular printing work?

The key to lenticular printing is using a computer graphics program. You take two images and put them in that program. The program slices the images into a dozen thin strips and then weaves them in such a way that the strips of one of them are intertwined with the other. This process is called interlacing. After that, a transparent layer in place on the intertwined strips. The layer is made of a number of thin hemispherical lenses called the lenticles. They aid in refraction. The lenticles help to bend the light and refract them at a suitable angle so that you can only perceive one part of the image while looking from either side.

In a broader sense, lenticular printing's two main components involve the lens and the flat and printed images. The lenticular lenses are made up of plastic lenticular lenses that are known as ribs. They run vertically, ranging from 40 to 150 lines per inch. Since the images are interlaced together, only one image shows up while looking from one side. The images must be prepared in a certain way in order to get the best results. This is why it is advisable to use a computer software program as it provides uniform slicing of the images and, thus, proper interfacing effects. The strip's width depends on the type of software used and the resolution of the printing device.

What are the effects of lenticular printing?

Broadly classified, there are two kinds of lenticular printing effects - animation and 3D. 3D lenticular printing is by far the most popular printing effect, especially for postcards. They create the impression of depth by putting visual elements on different spatial planes. The animation effect is mostly computer-generated as it consists of video, time-lapse photography, and motion picture film.

What are the things to look for in a lenticular printing service?

There are a plethora of lenticular services. However, there are certain pointers that you should look out for while rendering service for printing postcards. A great way to do that is by looking into the past records of the company’s past works. There are many factors to consider while looking for a lenticular service. Some of the important ones are given below:

Consider using two frames for the flipping effect

While choosing the images, it is important to include the elements that are similar to the size and designs you want
  • The lines should be run horizontally as doing otherwise would make the images fuzzier than expected
  • In case of animation, go for video films
  • Placement of images and colour choices play an important role in the results
  • It is always advisable to keep in mind the viewer’s distance from the images
  • Always opt for bright and strong imagery while choosing a design

What are the things to avoid while designing your lenticular prints?

Lenticular 3D printing is a complex affair. A lot of action and planning is required for the process. Therefore, it is essential to know what to avoid while creating your postcards. They are:
  • Neutral coloured backgrounds
  • Fancy font styles
  • Extremely small images
  • Movements that go from one edge to the other
  • A very complicated design
  • Small font sizes

 Final Take

Nowadays, lenticular printing is a very common affair. More and more businesses are opting for lenticular printing postcards. It is a great way to grow your business as it is eye-catching and cannot escape the mind of your potential customers.