Marketing Strategies
We are in the age of digitization and without a doubt, the benefits of Online marketing as a means to generate leads and boosting sales should not be underestimated.

As a small business owner, it is crucial to the success and longevity of your business for you to jump on this bandwagon.

Technology has made it such that strategies to achieving online marketing are now an easy possibility for most people with little to no technical savvy requirements.

With lots of online marketing tools and software currently available today, most with free trials/versions, running online marketing campaigns has become a reality.


Now let’s look at 7 Small Business Online Marketing Strategies

1. Establish an Online Presence:

Without a doubt, this is the very first step that must be taken for you to make your business known in the online world. You should create a professional-looking and aesthetically appealing website for your business.

This is the platform you will use to give important information about your business to prospective clients. Some key information to share via your business website is what you offer, your unique selling proposition, your location, who you are, as well as a means of contacting you by prospective clients.

Owning a business website is a potential organic traffic mine. From the moment your business website is launched, it becomes an available platform to drive organic traffic as well as PPC ad traffic.

With the integration of essential marketing tools on your website, it becomes likened to your dedicated salesperson, helping to capture leads generated from organic and paid traffic.

Interestingly, it doesn’t cost much to build a professional-looking website. For as low as $0.99 per month, you can easily build a professional-looking website yourself using any one of these best web hosting providers.

2. Have a dedicated Blog Page on your Website

Blogging is one means to increase your organic traffic as well as lead engagement. It is one page you should consider including on your website. With the inclusion of a blog page on your website, you are able to express yourself on issues relating to your field. Running a blog on your website could also position you as a thought leader in your field of business.

Additionally, leads who are yet to make a buying decision could visit your blog, see an article or tutorial of interest, and then become convinced to make a purchase!

3. Create Profiles on Social Media & Promote your Business
According to medium.com in 2019, 45% of the world population spent an average of 2 hours 23 minutes per day on social media. This goes to show that using Social media as a means of Business production is a worthwhile investment. It is a valid means of driving traffic and potential leads.

You should also note that some social media platforms now have analytical tools for business accounts. These can be used to monitor the progress of ad campaigns and many other marketing metrics.

Popular social media platforms that are excellent choices for business are Facebook, Instagram, Twitter, Google my Business, Pinterest, and LinkedIn.

4. Consider Investing in Ads

While organic traffic is an excellent way to drive quality traffic, the results are not always immediate. You should consider investing in Ads.

If your product or service is likely to be searched using search engines, Google ad campaigns are a great option to boost visibility. You only pay for clicks to your website and not impressions.

Social media ads are an alternative option. Facebook is known to favor small businesses as it is very affordable to set up targeted ad campaigns.


5. Capture Your Website Visitors Information

Like I stated earlier, there are some key marketing tools you can integrate with your website to capture visitors’ information for a targeted marketing approach.

One of these tools is a Customer Relationship Manager- CRM. A software that helps you to monitor a visitor’s behavior while on your website as well as the collection of important information in lead capture forms. These tools are also able to show what stage of conversion a lead is at. This helps you know where to channel your marketing efforts appropriately.

Here is a detailed review of 6 of the very best affordable CRMs, to help you make a decision that best fits your need.

6. Use Email Marketing For targeting and re-targeting purposes

Following your use of CRM to capture lead information, you should consider sending out targeted Email messages using Email marketing software.

Considering the fact that there are over 3.9 billion email users worldwide- about half of the world’s population. Sending personalized email messages to your leads is an effective way to communicate with them. This will in turn go a long way to converting those leads.

There are lots of email marketing software you can choose from with most of them available for free as well as a few that are quite affordable.

To make it easier for you to send out emails, most of these Email marketing tools have an automation feature. This allows you to automate your email marketing process saving you time as well as helping to avoid procrastination.

7. Good Old Word of Mouth

Word of mouth is still as good as ever in terms of the promotion of a business. People tend to believe in other people’s experiences. You should strive to always meet and exceed your customers’ expectations so they can tell others about their positive experience using your services.

You can also include a review section or rating tab on your website where past users of your services can leave comments on the great customer service, they enjoyed from you.

So why not set out today to making use of these steps in boosting your leads and giving your business that competitive advantage over your competitors?

About the Author

Yetunde Akindele is a writer and Business and Digital Marketing specialist. A believer of digitization as a means that has unified the world in terms of the many online opportunities available to use software to scale up start ups, as well as mid-size businesses. Yetunde lives in Edmonton, AB, and writes about business software and effective ways to make money online on her blog, https://smartywhiz.com.

You can connect with her on Twitter