Ecommerce Businesses

Ecommerce businesses are running rampant online but so many of them barely get off the ground before they fizzle out. What is the secret to a thriving ecommerce business?

The best way to improve your odds is to choose a very specific niche to market to. Of course, not all categories will be successful but if you are knowledgeable and passionate about something, that’s your best bet.

It’s always a good idea to know what is in demand and which types of ecommerce businesses are most likely to succeed before you decide where to put your efforts.

If you are wanting to start your own online store, this list of ideas will help you choose a market that will give you your best odds of success.

1. Organic Products

There is a large market for organic products. Many people shiver at the thought of using products full of chemicals, preservatives, and pesticides.

There are also a lot of categories of products within this niche that you can use to base your online store.

Here are some of the subcategories in organic products:
  • Skincare
  • Groceries
  • Baby products
  • Pet Treats
Whichever product category you choose, be sure to provide proof of your integrity such as getting them certified organic, GMO-free certified, and more.

2. Online Courses

The sheer convenience of online learning will keep this ecommerce business afloat for a long time and there are so many things for a person to learn.

Do you have any special knowledge that you can share with others? If so, this might be a good business for you.

If you can find a unique way to teach you’ll be even more successful. The boring old read and test method is not going to get you very much popularity.,

3. Subscription Boxes

Everyone loves to get surprise gifts. That and the fact that subscription boxes are a great way to try multiple products cheaper than buying full price has made subscription boxes ever increasing in popularity.

However, because subscription boxes are so popular, the market is very competitive. The trick is to find a very specific niche that is uber passionate about what they love.

4. Dropship Handmade Products

Many people love to own unique, fair trade, handmade products. You can provide them with a line of such products on your ecommerce site.

There is much to be said about the quality of handmade products versus factory-made products. It is this high-quality merchandise that draws and retains customers.

Think of boutique handmade soaps, jewelry, or home decor. Try to provide a story to the products as well. Your customers will feel more connected to their purchases if they know where it came from.

5. Cannabis Products

I know what you are thinking, “Is this legal?” Notice that you aren’t selling the plant itself but accessories for the use of it.

If you own a legal cannabis growing offline business this is the perfect way to get your business to a wider audience without breaking any laws.

Read about how one company is doing this here.

6. Personal Safety Equipment

You knew this one was coming. This pandemic has made people more aware of the need for personal safety and social hygiene.

Even after COVID 19 becomes a horrible memory, businesses especially will be interested in keeping personal safety equipment on hand at all times.

7. Fitness Equipment and Videos

This is an evergreen business that you can make your own if you can, again, find a niche.

You can tailor your equipment sold to be used specifically for HIIT, yoga, crossfit, or any other fitness type with a cult following. You can even make your online presence target a certain demographic- police officers, medical professionals, or those recovering from an injury or illness.

Make sure that you not only provide the equipment but teach them how to use that equipment in your videos. Even better, use the equipment you are selling in a video so that they can see the benefit of your products first hand.


Whether you’re looking for a full-time income or just looking to make some extra cash on the side, ecommerce is a viable option.

When you have a solid business plan and put in the effort, all that’s left is to choose the right products and boom, you’ve got a good shot at making it in the ecommerce business.