post COVID world

Digitalisation is practically the norm we’re living in the business world. If your company doesn’t have one in place, it’s likely you were already working on it and the global impact of COVID-19 has highlighted just how far along these companies have been in that journey. Whilst some businesses have grown significantly from the pandemic, others have stalled and stuttered.

Has COVID-19 therefore forced businesses into fast forwarding their digitalisation models? There are reasons why this has been the case. Let’s look into these reasons further.


With social distancing measures now likely to stay in place for many months, many employees have resorted to working from home. From marketers to app developers, the working life for many of us has changed for the near future. Additionally, even generic communication with friends and family has been made behind the trustworthy laptop screen.

Increase in food and service demand

With long queues and patient waiting times now occurring in local supermarkets, families are looking to delivery services to provide them with their much needed goods. Booking time slots and rationing the items in your fridge are becoming the norm and may do so for a while.

This is a prime example, however, how businesses have adapted well to the current times. If it wasn’t for delivery services many residents and businesses wouldn’t even last and it would be a continued struggle to obtain these goods. Those companies that aren’t adapting or fending off requests of reimbursements, for example, risk their brand becoming damaged and being unable to last in the future.

If your business is unable to adapt how you deliver your goods and services, you risk losing complete existence and see your competitors benefit from it.

Events require virtual assistance

One of the biggest industries to take the hit this year was the events industry. Many populations are unable to travel and large gatherings are practically exempt to prevent further spread of the virus. Thankfully, the development of technology and digitisation has allowed digital and virtual events to still be held.

It’s unclear, however, whether this may be the new norm for events companies or we’re expecting a busy period for many events later in the year or the year after. What is clear is that social distancing measures will prevent social gatherings for many many months and to put a stamp on a return date is practically impossible.

Making use of the Cloud

The introduction of Cloud Computing has allowed efficient and resourceful working for many businesses. It’s allowed employees and B2B interaction practically seamless as many use the technology for sharing and co-editing documents at ease. Even short distance collaboration would make tasks extremely difficult for co-workers without the use of the Cloud. There would be no real-time communication, smartphone usage or live streaming, to name a few problems without it.
Making use of the Cloud

Final thoughts

Many businesses may still be getting used to the new digital way of working, but you shouldn’t consider this a bad thing. It’s what businesses should be doing to keep with current times, but not all have succeeded in this approach.

Whilst businesses understand the importance of digital transformation, many will be overwhelmed with the prospect of overhauling their processes and implementing digital transformation, but know if they don’t move forward now they risk falling behind.

How you should think about digital transformation is that it solves traditional problems and makes it a more beneficial and easier process. If you perform it right, it can provide extreme benefits to every individual connected to the business. It doesn’t have to be an overwhelming process, but approaching it with this mindset can make it more manageable.