Gone are the times when you have to wait for days or even weeks to get your message across. You also do not need to spend on expensive marketing tools anymore to inform your customers of the latest company promotions. Communication nowadays has become so fast and efficient through phone messaging. Nowadays, two of the most commonly used modes are mass text messaging and automated calling. If you are looking into widening your reaching and improving the delivery of your communication services, which among the two should you use? Read on to find out.

Mass text messaging

Most of the text messaging tools available make use of company numbers to send out updates. They are often equipped with personalized templates that automatically input the names of your employees or customers in the message. Many also feature scheduling, which will allow you to time the sending of your updates. For instance, you can schedule a mass text message to be sent first thing in the morning if you have forgotten to send them during work hours the day before. In having this feature, you will not be missing important reminders as they will be promptly disseminated even without you having to press the send button manually.

This form of communication is efficient if you are sending general information like event schedules and promotional updates. According to market researches, the response time for promotional text messages is 6,000% higher than email communication. It has been estimated that the average response time for an email is 90 minutes, while it is just 90 seconds for text messages! Text messaging verifications are also 250% higher compared to email verifications.

Furthermore, many people also prefer contacting business through text messages. Sixty-seven percent of those who answered a 2019 survey said that they would rather reply and schedule appointments via text messaging. Additionally, 75% of them would not mind receiving business promotions through text. Due to this overwhelming support on text messaging for marketing purposes, it has been predicted that sending mass text messaging will even surpass social media communication.

Automated calls 

Meanwhile, automated phone calls work by relating pre-recorded voice communications to customers. If contacts do not answer, these messages can be left at the customer’s voicemail.

Some surveys suggest that the engagement rate for automated phone calls is 40-75% higher than text messaging. This is because many automated phone call services have a feature that can allow recipients to connect to a customer service agent. Unlike sending an SMS reply, this feature is often toll-free so customers can talk to someone without paying for the service. Thus, an automated calling service is highly effective for a business that wishes to collect information from its recipient.

If you are a company that wants to get feedback about customer or employee satisfaction, then you should invest in this service. This service is also helpful for utility companies who want to remind their clients about their billing notifications.

The verdict

The effectiveness of each method is dependent on its purpose. If you simply want to provide general information to your clients and employees, mass texting would suffice. However, if you would like to engage them more and get information from them, then automated phone calling would get you the response that you need.

Communication technologies should be maximized to further your organization and business reach. Text messaging and automated calling are two of the innovations that you have on your fingertips. Both of them are low-cost, highly accessible, secured, and preferred by your stakeholders.