Our world is quickly going digital. Since our usage and dependence on phones and gadgets has increased manifold, this is a natural progression. Electronic content is getting consumed faster than ever before and electronic gadgets are part of the key marketing strategy nowadays. As more individuals use their gadgets regularly, it’s just fitting that marketers strive to keep up with recent times. Else, they cease to be effective in their marketing campaigns.

Businesses have come to recognise the importance of going digital and they know it would be suicidal to ignore the digital aspects of marketing. Marketing departments are making sure that they adapt quickly to the new circumstances and are including Email, social media, search engines websites etc. as part of their successful marketing plan. Digital marketing agency in gurgaon helps you with your Inbound Marketing strategies.

Without a doubt, digital marketing has become, and will continue to be, the new norm in marketing. To further strengthen your digital marketing strategy, keep reading through below to learn more inbound marketing tips:

Types of Marketing:

There are two main groups of marketing: online and offline. Offline marketing constitutes things like radio, television, and phone advertising, On the other hand, online marketing comprises all the digital marketing strategies that are employed today. 
Some of these are:
  1. Search Engine Optimization (SEO). This refers to the process of increasing your visitors on a website by placing your website at the top list of page results.
  2. Search Engine Marketing (SEM). This refers to the process of marketing your business using paid advertisements that are found on search engine results.
  3. Pay-Per-Click Advertising (PPC). This is an online advertising model where different advertisers pay when a user clicks on the advertisement.
  4. Content Marketing. This means using different kinds of content material, such as videos, blogs, images, and social media posts, creating publicity and interest on a particular product or service.
  5. Social Media Marketing (SMM). This refers to using different social media platforms to promote a company’s brand. The end goal is to increase website traffic, popularity, and to strengthen your brand as well.
  6. Affiliate marketing
  7. Email marketing

You must have come across the term inbound marketing somewhere or the other. There is immense curiosity about Inbound Marketing and its impact on businesses.

After trying out the traditional marketing tactics, there is an inclination towards marketing strategies that provide certain valuable insights. This is where Inbound Marketing comes in

What Is Inbound Marketing?

Inbound marketing refers to a business methodology that attracts customers by creating valuable content and experiences tailored to them. It aims to subtly draw visitors and potential customers in, rather than forcibly pushing a brand, product or service outwardly, onto prospects in the hope of lead generation or customers.

Inbound marketing utilizes a combination of marketing channels –content marketing, search engine optimization SEO, and social media – in creative ways to attract people’s attention. Inbound marketing campaigns measure its success when there is an increase in reach and quality traffic, engagement and conversions to ‘earned’ from ‘owned’ media.

Difference between Digital Marketing and Inbound marketing

To a layman, the two concepts appear more or less similar. However, a closer look can reveal the slim difference between digital and inbound marketing.

Digital marketing is basically a collection of tools and techniques such as SEO, SEM, PPC etc. that are designed to generate leads and attract customers. It is heavily dependent on Google Ad words and utilizes it to generate customer leads. Right from lead generation to lead conversion, digital marketing applies the core concepts of marketing which stresses on attracting the customer to the product, service etc. It involves both paid and unpaid promotions like blogs, social media pages etc.

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On the other hand, Inbound marketing is a comprehensive, new age, highly potent and creative way of content creation through websites, blogs and other social media which will automatically attract the customer to the company’s product or service offerings. What sets inbound marketing tactics apart from its digital marketing counterpart is that instead of ‘forcibly’ drawing customers, inbound marketing lets the customers find the product or service through organic searches, without resorting to paid promotions.

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Inbound Marketing Strategy

Delivering solutions and opportunities that have a positive impact on people and business is the mantra for Inbound Marketing. 

A number of different channels and types of content is used by an inbound marketing strategy to attract prospective customers. All its strategies are based on the premise that it is not enough to just attract people to your website. In order to establish uninterrupted sustainability and progress, you have to continue to help, support, and empower the people well after they become a customer. By keeping Marketing, Sales, and Service geared towards focusing on how to help current and future customers, you can ensure a growing environment for your business. .

Once people arrive at your website, your sales team can engage with them using conversational tools like email and chat, instilling continued value as they learn about your brand. Then, your customer service team can delight them long after they have become customers -- acting as an empathetic advisor and expert on your product.

Attract, Engage and Delight

Inbound marketing strategy is all about attracting, engaging, and delighting people that build trust for your business. In this digitized environment today, Inbounds aims at providing an approach to doing business in a human and helpful way. We know that the customer is God and good for the customer means good for the business. And Inbound ensures the happiness and comfort of customers, thus paving a way for the success of your venture. This is undoubtedly a better way to market, a better way to sell, and a better way to serve your customers. 

With Inbound strategies, your content is designed to address the problems and needs of your customers. You get paid by attracting qualified prospects and it goes on to build trust and credibility for your business.

Attracting Strategies

Inbound marketing strategies believes in creating and developing content that attracts your target audience and buyer personas. 

Instead of in-your-face presence or selling, try to reach your audience by designing content according to their preferences and personalities. Start by creating and publishing content — such as blog articles, content offers, and social media — that addresses and provides value to your customer’s needs. Such as . a guide on how to use your product, information about how your solution can solve their challenges, customer testimonials, and details about promotions or discounts.
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You can avail of the SEO tips to attract your audience members on a deeper level. An SEO strategy will require you to target specific keywords and phrases related to your products or services, the challenges you solve for customers, and the ways you help target audience members.

This will allow your content and information to organically appear on the search engine results page (SERP) for the people who are searching for this information — also known as your target audience or the right customers for your business.

Engaging Strategies

The way you communicate and deal with leads and customers determine if they want to build long-term relationships with you. While using engaging strategies, it is imperative to inject information about the value your business will provide them with.

How you handle and manage your inbound sales calls are some of the specific engagement strategies. Focus on how customer service representatives handle calls from interested people and prospects. Inbound marketing for b2b requires that you are always solution selling rather than product selling. This will ensure that your target customers do not become wary of you. It will make them believe that all deals will end in mutually beneficial agreements for both customers and your business — meaning, you provide value for your right-fit customers.

Delighting Strategies

This strategy focuses on how to ensure customers are happy, satisfied, and supported long after they make a purchase. When customers are happy and content, the chances of them coming back for a repeat purchase is increased. This requires you and your team to turn into advisors and experts who assist customers at any point in time.

Incorporating thoughtful, well-timed chatbots and surveys to assist, support, and request feedback from customers is a great way to delight these people. It should be noted that bots and surveys must be shared at specific points in time throughout the customer’s journey to ensure they make sense and are of value. That way, should the customer encounter any difficulty throughout their purchase process, this can easily be remedied at any given time of day.

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For example, chatbots may help current customers set up a new technique or tactic you've started offering that they’d like to take advantage of. To top it all, a satisfaction survey may be sent out after customers have purchased your product or service to get their feedback and review ideas for improvement.

Inbound also entails social media listening. It is another important step when it comes to delighting customers. Social media followers may use one of your profiles to provide feedback, ask questions, or share their experience with your products or services. Respond to these interactions with information that helps, supports, and encourages followers — this shows you hear and care about them. The more that you interact with customers, they become pleased and more than willing to create repeat purchases. For example, marketing for insurance agency leads takes constant engagement to earn trust from prospective clients.
 Plus, all other new followers can see this positive engagement between you and your clients. Henceforth, they become encouraged to support your brand as well.

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Lastly, the mark of an inbound strategy focused on delighting customers assists and supports customers in any situation, whether or not your business gets any value out of it. It pays to remember that a delighted customer is bound to develop into a brand advocate and promoter. So it makes sense to handle all big and small interactions with care.


The foundation of Inbound marketing is based on more of an approach than a list of tactics. At its core, Inbound marketing is all about attracting prospects rather than going out to find them. This marketing approach depends on search traffic, opt-in email forms, and content publication to attract customers. For this reason, comes the heightened need for businesses to apply digital marketing strategies that’ll yield positive results. No wonder Inbound marketing is considered the best approach for all kinds of businesses today, be it B2B, B2C, e-commerce, SaaS, tech, non-tech, brick-and-mortar or otherwise. A well-received inbound marketing campaign takes customers on an orchestrated path, transforming them from a visitor to a customer into proud promoters of your brand. When this is achieved, you can say that your business has been effective. When customers promote your brand, your earning potential increases as well.