Choosing an eCommerce website for your business depends on various factors and the number of products you want to sell online is above all. Companies that have a large number of stocks under multiple categories should select an eCommerce platform that can support extensive data.
As we all know that Magento is the most popular eCommerce platform offering innovative features and security with regular updates, it can be selected for an online store having a high number of inventory items.
Most business owners start their online business with less stock hoping to grow if their online business works. As some of the intelligent business owners are visionary, they select Magento as their eCommerce platform. Magento comes with a vast range of features and functionalities that can aid business owners in successful online eCommerce development.
Before choosing Magento as an eCommerce platform, business owners should avoid the following mistakes for their online store development:
Tweak Default Settings
Magento eCommerce platform comes with default settings for title, description, and home page with other basic settings. These settings are so well defined by Magento that many business owners skip updating them. If the right content is not added in these sections , this might result in a loss in the Google rankings.
Ask your development team to update the title and description with the right keyword and unique description to help Google crawlers find and crawl the pages and thus help in online business growth. You can get your keywords or brand name to be added to Home Page for faster search on Google.
Magento XML Sitemap
Once the website is launched on the internet, sitemaps are one of the first things that Google searches on the internet. Having a proper sitemap can help you increase the ranking of your online store on popular search engines. It should be one of the basic requirements to either refresh the default sitemap on the Magento or get the new site map added to your website.
Complex Navigation
Your eCommerce store should be designed in such a way to give a smooth user experience while providing the latest innovative features. In Magento, various categories are organized on a single page with overlapped categories. Not just will it be difficult for users to comprehend the information presented on the page, it can also increase the page load time.
As a business owner, you can ask the Magento development companies to incorporate the simplest navigation in the website using Ajax controls for easy search filters.
Avoid Complicated Checkouts
We all must agree that simplicity wins in the mobile check out system. The initial process of shopping on most websites is easy, but the checkout process is plain confusing. This is when and where the users get confused and leave the cart before completing the final payment. Please do not make the mistake of a complicated check out system as it will increase shopping cart abandonment. Allow multiple payment methods to increase conversion.
Poor Customer Service
The success mantra for customer service -" Be there when they need you." Having poor customer support increases the chances of losing your consumers. Not just you lose your previous customers; it becomes difficult to get new customers in the future as well.
To win your customers' trust, you should pay attention to excellent customer service. Customers might need support for product information during check out process or after-sales. You should be there with the customer 24/7 at every step of sales.
Final Thoughts
Many businesses that own a Magento store fail online because of not paying attention to these small details that could have been avoided. Most of the Magento development companies skip these basic mistakes.
Since you now are aware of these mistakes, you can avoid getting stuck into issues and avoid unexpected costs and time. Following these suggestions, you can have a successful online business with happy customers that will return to your online store for more sales.
