Visual identity is an aspect that leaves every entrepreneur with some doubts. There are always uncertainties, especially when it comes to creating the perfect logo for your company. This is a susceptible point since the logo represents the “face” of the business. Through it, people will identify the proposal and the seriousness of your company.
The logo goes far beyond the creative issue.
The logo should be seen as a translation of your company and what it does. So, to be perfect, it goes far beyond the creative issue. The creation process has a lot to do with the concept behind the aesthetic itself. It is something related to the positioning that the business has. We will share why the perfect logo is essential for your business. A successful logo must –
- Represent the essential values of the company,
- Be easily readable,
- Be simple,
- Don’t follow competitors’ logo designs. It must be new.
- The graphic elements must have a more substantial presence.
- To be sustainable over time,
- The logo must be responsive.
Tells a brand story
Showing where you come from, why you decided to create your company, and who your solutions are for is essential in building a compelling visual identity. Your logo needs to translate a captivating and charming story. And if it doesn't already exist, you must start creating one. Your brand's story speaks volumes about who you are, why you exist, and why you do what you do. This is an essential part to be translated by the logo. It results from a creative brief followed by in-depth creative research aimed at representing and enhancing the image of a brand or a business.
A logo reveals your identity.
Do you remember those old westerns where cowboys brand cows with cans so everyone knows who they belong to? It's the same for your logo. A logo is a graphic element that allows the rest of the world to identify and differentiate you (your business, your products, your services). In addition to attracting your target customers, your logo must help you develop your brand image and bring together the stakeholders of your business around your project. This is why it is essential to create a logo for your business.
A logo encourages your new customers.
We do not live in a monochromatic world. We are drawn to the designs and colors that stand out. The logo you add to your packaging or on the front of your store should catch the eye. And it must arouse the curiosity of your potential customers. Certain symbols are naturally associated with specific sectors or products. A good logo should represent your business. But it should also set you apart from your competitors. Your customers must ultimately identify you simply by your color codes, symbol, etc.
A logo can be integrated into all your supports.
Place your logo on all your personalized stationery like pens, letterheads, etc., and marketing supports packaging, products, social networks, website, etc. It's a great way to advertise your brand and systematically remind your message. If you have done your job well and your logo symbolizes your company's values and message, everything you do afterward will automatically be associated with your logo and brand.
It is sometimes necessary for a company to redesign its logo. Either to bring it up to date or to mark a change in size within the structure. Customer loyalty is a crucial component of the success of any business. Choosing a familiar logo, which is easily recognized, is already putting the odds on one's side to ensure the loyalty of its audience.
Conclusion
A logo is not something you create just because you need to have one so people can recognize you. It goes far beyond the simple reason. A logo must be designed considering several aspects, such as does the logo represent your brand, business, or product? Can you make your logo more consumer-oriented? Is it eye-catching yet simple? Does it convey the right message?