In this article, we present some of the best SEO strategies from our study and what other companies should do if they want to achieve great SEO results in the coming months. SEO cannot be limited to keywords only. Sharing relevant and meaningful content with your target audience is far more critical than targeting keywords for your brand.

Therefore, marketers must start directing their efforts to prioritize content over technology. In some cases, they might need the help of a digital marketing agency.

If a professional writes a blog, article, white paper, or other content without prioritizing the audience's research, it will be very difficult to achieve ranking success. It is necessary to know what is being researched—the exact phrases and questions—and create content that answers these questions and doubts from users.

Let's see what companies are doing with SEO:

Brand awareness is important

Before thinking about SEO, it is necessary to establish your brand and gain public confidence. Paid advertisements and local images now account for almost half of the first-page results. Therefore, only organic classifications are no longer sufficient.

No matter how optimized your site is, how much quality content it has, or how many top-tier sites link to it, if the first and second results are brands you’ve never heard of, how likely are you to click on them and place an order when the brands you’ve heard about are further down the list? 

Trust is paramount. Customers need to know you and who you are. To do this, bet on creative content marketing and consumer relations in the digital world. Create content that tells a story, influences, educates, or engages. It’s also recommended to deal with a local agency. For example, if you work in the Vietnam market, SEO Vietnam is the best option.

Companies that dominate the media channels and interact with their audience in different media, gain prominence among users. Naturally, they have become more reliable and visible on Google. Therefore, branding and SEO must work together. SEO is the front line for brand recognition. However, it is useless to be well-ranked on Google if users have never heard of you.

Multilingual SEO strategy

Another trend is to search for local content. Today, people worldwide want to find information, services, and products close to them. For example, you are from Australia, and you sell grapes. You want to target importers from Germany, the Netherlands, China, and Canada; therefore, your global SEO should optimize your content and keyword "grapes" in your specific language. For Canada, it should be “grape” for English-speaking regions but “raisin” for French-speaking regions. In China, "pútáo" And in Holland, “druid,” while for Germany, “Traube”.”

Preparing a website for internationalization, that is, aiming to meet a flow of visitors from other countries, requires adequate planning. If implemented incorrectly, it can have a negative effect, affecting the user experience. Therefore, quality content must be highly applicable to a multilingual SEO strategy. Being aware of the technical aspects of each search engine is crucial. Google, for example, prefers to use different URLs for different language versions. But other tools like Yandex, popular in Russia, or Baidu, in China, may prefer it in another way.

Voice search is an SEO trend in the future.

We will see more and more research being done by voice. Some experts have predicted that half of all 2020 surveys will be by voice. There are many implications for this trend for marketers, but there are two that can be highlighted:
  • Monetizing voice search is much more complex than monetizing internet traffic
  • People use voice search conversationally. Therefore, content optimization will naturally become more complex in the coming months. Remember, then, to always write informative content that corresponds to the research intent and ensures quality writing that is better than that of competitors.
The way we search will mix the written and spoken word. As Google takes different approaches to SERPs and displays search results, it will be increasingly important for professionals and organizations to study how the search engine understands their content.