In this article, we bring, from our study, some of the best SEO strategies and what other companies should do if they want to get great SEO results in the coming months. SEO cannot be limited to keywords only. Sharing relevant and meaningful content with your target audience is far more important than the keywords that your brand targets.

Therefore, marketers need to start directing their efforts to prioritize content over technology. And in some cases, they might need the help of digital marketing agency.

If a professional writes a blog, an article, a white paper or any other content without putting the audience's research at the forefront, it will be very difficult to achieve ranking success. It is necessary to know what is being researched - the exact phrases and questions - and create content that answers these questions and doubts from users.

Let's see what companies are doing with SEO:

Brand awareness is important

Before thinking about SEO, it is necessary to make your brand known and gain public confidence. Paid advertisements and local images have occupied almost half of the results on the first page. Therefore, only organic classifications are no longer sufficient.

No matter how optimized your site is, how much quality content it has or how many top-tier sites link to your site. If the first and second results are brands you’ve never heard of, how likely are you to click on them and place an order when the brands you’ve heard about are further down the list? 

Trust is paramount. Customers need to know you and know who you are. To do this, bet on creative content marketing and consumer relations in the digital world. Create content that tells a story, influences, educates, or engages. It’s also recommended to deal with a local agency. For example, if you work on Vietnam market, SEO Vietnam is the best option to choose from.

Companies that dominate the media channels and interact with their audience in different media, gain prominence among users. Naturally, they become more reliable and, consequently, more visible on Google. Therefore, branding and SEO must work together. SEO is the front line for brand recognition. But it is useless to be well ranked on Google, if users have never heard of you.

Multilingual SEO strategy

Another trend is searches for local content. Today, people from all over the world want to find information, services and products that are close to them. For example, you are from Australia and you sell grapes. You want to target importers from Germany, the Netherlands, China and Canada; therefore, your global SEO should optimize your content and your keyword "grapes" in your specific language. For Canada, it should be “grape” for English-speaking regions, but “raisin” for French-speaking regions. In China, "pútáo" And in Holland, “druif”, while for Germany “Traube” ”.

The preparation of a website for internationalization, that is, aiming to meet a flow of visitors from other countries, requires adequate planning. If implemented in the wrong way, it can have a negative effect, affecting the user experience. Therefore, quality content must be highly applicable to a multilingual SEO strategy. And being aware of the technical aspects of each search engine is crucial. Google, for example, prefers to use different URLs for different language versions. But other tools like Yandex, popular in Russia, or Baidu, in China, may prefer it in another way.

Voice search is SEO trend in the future

We will see more and more research being done by voice. Some experts have predicted that half of all 2020 surveys will be by voice. There are many implications for this trend for marketers, but there are two that can be highlighted:
  • Monetizing voice search is much more difficult than monetizing internet traffic
  • People use voice search conversationally. Therefore, content optimization will naturally become more complex in the coming months. Remember, then, to always write informative content that corresponds to the research intent, in addition to ensuring quality writing that is better than that of competitors.
The way we search will be a mixture of the written word and the spoken word. As Google experiences different approaches to SERPs and how it displays search results, it will be increasingly important for professionals and organizations to study how their content is understood by the search engine.