If you want your business to survive in 2020, you must keep ahead with all the latest marketing trends. Today marketing technology changes with the blink of an eye, and it's hard to predict the customer's mind or choices.
We have developed a listicle of all latest digital marketing trends that will help you thrive in your business:
Social Media:
Today social media does more than connecting people, it helped companies made millions with the right strategy. Social media presence for businesses is more potent than you can imagine. In 2020, Facebook holds an enormous amount of data, and with Facebook ads, you can collect all the data for yourself and can set a new shopping trend. If you want to increase your brand's awareness and health, you should get started on Facebook, Instagram, Twitter, Pinterest, and Tiktok now.
These steps will help you build your social media presences and increase your sales:
- Choosing The Right Platform: Social Media has been exploding, and with so many platforms, you have to choose the right platform for your business. Consider you are selling makeup products or backpacks than you will build your audience on Instagram, Facebook, and Pinterest.
- Building Your Audience: Now that your business account is live, it’s time to set goals and come up with a strategy; this is the most critical step in building your social media audience. Create your content calendar, design posts, and, most importantly, stay active.
You can sign up for automation tools to help you reach your target audience, or you can take help from a digital marketer or virtual assistants, to grow your business.
- Keep Watch On The Metrics: Relationship building on social media platforms takes time and patience. After you have located your audience and start building your network, its time you start monitoring your metrics to keep ahead of your competitors.
Remember, engagement is the key in building your social media presence.
Search Engine Optimization (SEO):
There is no better way of driving organic traffic to your website, blog, or online shops other than SEO. To boom up your business, you need to win the SEO game. Its 2020 and search engine optimization is still the king. In the rapid changing google metrics, here are a few tips that will help you keep ahead in your SEO game:
- Lay The SEO Foundation: There are websites like Website Grader, Moz, Market Goo that will give you detailed reports on your website. Once you have audited your website, you can start planning and creating content to get leads.
- If you want to stay ahead of your competitors, you need to understand the search engine entirely, and this takes time and months of practice. If you want your business to survive, there are a lot of industry experts holding SEO certification; they can rank your website on Google's first page in no time.
- The Right Placement Of Keywords: Keywords are phrases, that people use to search the internet. Keywords are puzzling, and if you don't have a good strategy for the placement of keywords in your content, you will badly lose the SEO game. Make sure to search the right keywords and use them in your Tags, Meta Descriptions, URL, and in ALT Attributes, to build an SEO friendly website.
Remember, your website should be easy to find and navigate, not only for users but also for google crawlers. The most important thing is to create backlinks to rank your website and secure your site with HTTPS encryption. HTTPS encryption will save you content from being stolen, and keep hackers away from your website. The encryption also helps in generating organic traffic to your site.
Do You Know About Search Engine Result Page (SERP)?
Google has its own ecosystem to survive, and SERP is one of the main factors of the ecosystem. If you want to gain recognition for your brand, you need to compete to stick with the SERP factor. Every industry has its own customized SERP strategy, and to create your own SERP optimized content, you need to understand your audience.
- Mobile-Friendly Website: Almost everyone owns a smartphone these days; that is why building a mobile-friendly website is more important than ever. According to the statistics, 71% of people prefer smartphones over laptops, and it is believed that statistics of mobile shoppers will be 67% this year.
This is why a mobile-friendly and speed optimized website is an essential requirement.
Press Release Distribution:
Have you ever heard about press release distribution services? It's a process of building awareness to your brand through media like newspapers, news bulletins, blogs, or podcasts. People find press releases more trustworthy, and that is why you need to start distributing your press releases.
PR services are still the queen in the world of digital marketing, as it is one of the best ways to build your brand identity and largest customer network. The press releases can help you in:
- Generating more sales.
- Boost up your SEO.
- Drive organic and targeted traffic to your website.
Here is a guide that will help you in distributing your press release:
- Find The Journalists: It's time to dig in, you need to find journalists that are interested in your niche or have written about your specific industry. Search your area of interest in the google news tab and create a list of journalists that will be interested in covering your press release.
- You can gather contact details from the author's bio and can connect with them on Twitter or LinkedIn.
- Craft A Pitch: Now that you have targeted journalists, you need to craft a killer pitch and send them an email. Journalist receives dozens of pitches every day, to make sure yours doesn't get lost in the bin, keep your pitch brief, unique and specific.
- Once your pitch is accepted, keep tabs on your press release, but if your pitch is not accepted, instead of spamming a journalist inbox with same pitch, craft a new one.
Other ways to reach a wider audience include guest posting and podcasts.
Guest Posting:
Guest posting is a smart strategy to publish your work on someone else's website or blog. It not only helps in growing your audience but also introduces you to new people in your niche.
Guest blogging is the best way to build relationships with other bloggers and business owners. It also strengthens your website's SEO, as the blogger will link your blog post to your blog. These backlinks give a good reputation to your website and make it easier to find your website on search engines.
Guest posting is free or paid. Free sites can take months to accept your pitch or post your blogpost. However, if you prefer paid guest posting, your blog post will go live in hours. I agree guest posting can be expensive, but there are a lot of budget-friendly and reputable sites, like, eyesonsolution.com, fatjoe.com, qualityguestposts.com, upwork.com, etc.
Podcasts:
Podcasts are digital audio files that are trending now. They contain a lot of valuable information, and you can listen to them on the go. Podcasts are mostly available free, and people are developing dozens of podcasts in their industry to build their brand awareness. Its time you should start streaming your podcasts.
Here is how you can use podcasts to promote your brand:
You can discuss hot and trending topics with your audience. Your audience will learn more about you and your brand. They need information, and podcast is a great way to give it to them.
You don't need to be an industry expert to start a podcast, if you know enough to host a 20-minute podcast, you can consider yourself as an expert. You can also invite industry experts to join you in podcasts.
When you speak with your audience, you build a relationship of trust with them. Your audience wants to hear from you, and it is the best way to increase brand awareness.
Many people are not comfortable with the idea of recording themselves, and podcasts are the best replacement for video marketing.
These are the best ways digital marketing tactics to make your brand or blog go viral. However, some other hot marketing trends include:
Chatbots:
After the massive success of products like blend jet, 80% of businesses will be using chatbots in 2020. Chatbots are generating a massive amount of sales by sliding into people's DMs and giving the best customer support.
Video Marketing:
It is one of the most important and viral digital marketing strategies of today and coming years. According to a survey, 52% of people shop confidently after watching a video of the product, and 72% of businesses have improved their conversion rate through video marketing.
Artificial Intelligence (AI):
Artificial Intelligence is the future, many people might not be familiar with the concept of AI, but it's entering our lives very soon. Artificial Intelligence is everywhere, on our phones, laptops, cars, etc. And soon, AI is going to change the business world. It will help businesses increase sales, automate, detect fraud, and gives the best user experience to the customers.
2020 is just starting, and it has already opened new doors for technology, digital marketing and media, I hope these marketing tactics will take your business to new heights.
