Setting up a profitable e-commerce platform is a dream come true for many people. You invest time and money into making sure that you have the right products and services. Along the way, you may notice that people are not buying from your website. 

We will explore why this could happen and what you need to do to correct the situation.

The User Experience on Your Platform Is Terrible

It is critical that when you're setting up your website, you pay attention to certain key factors. One of the most essential is to ensure that users have a pleasant experience on the platform. Make sure the pages load quickly and are easy to navigate. 
Look for the right web host provider who can provide you with enough bandwidth and allows for scalability. 
Also, pay attention to the visuals by ensuring that you have high-resolution pictures. Video content should also be relevant and informative. 

You Do Not Have an SSL Certificate

When you click on some websites, the search engine will tell you that this website is not trustworthy. You will quickly log off that site and log onto a safe platform. If this is happening to you, it means you have not taken appropriate steps to ensure online security. You must install an SSL certificate to secure your side to enhance users’ trust towards your site. SSL provides a secure encryption between a browser and a server and can protect your customer information. Check out this SSL Certificate comparison that helps you select one for your website. 

Talking about cost-effective SSL certificate, then you can consider a Comodo essential SSL certificate, which provides security to your website against data sniffing and MiTM attack. The installation process is easy, and within 10 minutes, you will have the installation certificate. Other features you get include unlimited server licenses, a secure site seal or padlock symbol as proof that your website is secure, unlimited re-issuance, among other features.

The Content Is Not Relevant

Any content you generate on your platform must be relevant to the end consumer. You can only create relevant content if you have a good understanding of your target market. Not having a good understanding of your target will be a huge problem for you. 

Create a target persona, so that you target your messaging appropriately. It means that you understand the customer's point of need and address it appropriately. 

Research indicates that you have less than 6 seconds to capture the attention of anyone who is on the online platform. You must, therefore, invest in the right tools to make your website attractive and your content relevant.

You Do Not Optimize Your Pages for The Search Engines

Search engines are Critical for sending organic traffic to your website. Take the time to learn how to apply search engine optimization optimally. It requires that you have the right keywords, both short and long tail. 

Optimize your images and videos for the search engines as well. Take the time to come up with the right descriptions incorporating the keywords.

You Are Not Giving Customers Feedback

It is critical to realize that many people will use customer feedback to determine whether they transact with you. If you continuously ignore customer feedback, especially with regards to criticism, other people will start to notice. 

It is easier to respond to any issues promptly before it gets out of hand. Bad reviews tend to spread like Wildfire on the online platform and are very difficult to correct. Remember, a happy customer will give you fantastic reviews and testimonials and will rate your platform favorably. 

Social proof is a very critical component because it shows how good your company is. 

You Have A Complicated Checkout Process

Ensure the checkout process on your online platform is seamless and very quick. 

Statistics indicate that one out of four shoppers will abandon their carts due to a complicated checkout process. This accounts for almost 25% of your potential conversions. 

Some of the things you can do to help the process include offering guest checkout and do not insist they open an account. Allow for an easy password reset and have visual reminders of the progress of the checkout. 

Ensure that the Checkout process on mobile is as easy as it is on a desktop appliance. Most importantly, do not ask for unnecessary information from your customers, and limit the number of forms they will have to fill. 

You Lack Flexibility and Clearness in Your Policies

Building trust in the online platform requires that you are very transparent with your clients. Do not try and protect yourself by using language that your customers cannot understand. 

Have clarity in your policy, especially with regards to returns and refunds. Clearly highlight any other costs the customers will have to bear, such as taxation and shipping policies. 

If your clients feel that you are less than honest in your dealings, they will not return, they will give poor reviews, and you will not benefit from any referrals. 

Final Thoughts

Think about operating on the online platform in the same way you would if you were operating a physical store. Your website needs to be secure and have the necessary trust indicators. Measure the performance of your website from time to time so that you see how users experience it. 

The data you get will give you critical information on what you need to improve more people to your website.