e-commerce industry

Breaking into the e-commerce industry as an online business owner is a great way of getting an additional income. Plus, if you work well enough, you can use it as your primary source of revenue.

This will take you away from the average nine-to-five job that you do have, and allows you to work for a business that you started yourself. Before launching your e-commerce website, ensure that you are marketing yourself in the best light possible to your potential customers. To help you do this, professional photographer Simona Janek can look after all your photography needs. 

One of the choices you have to make before you even get an e-commerce store up and running is which platform you should choose. That said, you might want to consider choosing Magento as your e-commerce platform of choice.

Here are the top seven proven benefits of using Magento:

Magento as Your E-commerce Platform

Mobile-friendly configuration

In this day and age, the majority of people access the internet using their smartphones. Doing so allows them to connect wherever they may be ‒ whether it’s on the road, at the office, or in their own homes.

With that said, it will be foolish to invest in an e-commerce platform that isn’t mobile responsive and is unable to handle mobile traffic.

With Magento, mobile-friendly configurations are integrated so that your e-commerce store is able to accommodate and provide top-notch user experience, even if your online customer is making a purchase through their phone.

Advanced search engine optimization

There are a lot of web devs that provide Magento development services. That’s because this e-commerce platform is known for being search engine optimization or SEO-friendly.

Since SEO is an important part of getting traffic into any site, this is a big help for a lot of e-commerce owners.

The advanced SEO functionalities available in Magento allows you to rank higher on search engines, which will make your online store more visible. At the same time, it also makes it easier for you to plan out your digital marketing strategy.
Powerful and spacious

One thing that e-commerce platforms should be able to handle if you want to stick with their service in the long-term is your growth as a business.

Although some e-commerce platforms are much more affordable, it might mean that once your business gets going, you won’t be able to provide excellent service once the ball gets rolling.

With Magento, you won’t have this problem at all. In fact, the platform is able to support up to 500,000 unique products all on one site. At the same time, it can also deal with up to 80,000 orders per hour!

So if you need to manage thousands of customers, you’re sure that Magento is able to handle and not crash for other users.

Built-in upsells and cross-sells

As a smart entrepreneur or business owner, you should learn about the value of upselling and cross-selling to your customer base.

Upselling is the act of encouraging your customers to buy products that are slightly more expensive than the one that they are planning on purchasing.

Cross-selling, on the other hand, is when you encourage customers to add a purchase that is related in some way to the product they’re already buying.

Since you’re not face-to-face with your customers, it’s harder to incorporate the act of cross-selling and upselling. However, Magento already has this built-in so that it’s easier to persuade customers to upsell or cross-sell.

Easy third-party integrations

When subscribing to an e-commerce platform, it’s crucial that you find a platform that knows the importance of being able to adapt to the varying needs of their customers.

For example, you will need to incorporate a variety of payment gateways and you would want an e-commerce platform that allows you to integrate them. That way, the checkout process is simpler for your customers.

With Magento, you have plenty of third-party options that you can integrate with your e-commerce store.

Customized security permissions

Plenty of expert e-commerce development services providers know that one of the things that you would need for your e-commerce store is security.

If you don’t have a secure site, then your customers will be hesitant about purchasing anything from your store, especially since they’re giving you vital information like credit card information. Aside from that, Google won’t look kindly upon non-secure websites in terms of rankings.

However, with Magento, you don’t have to worry about that. Plus, they even offer your custom security permissions so your online store can adapt to your needs.

Intelligent filtered search for shoppers

Last but not least, the reason why Magento is an excellent e-commerce platform is because they have a great filtered search function.

The filtered search function is crucial because it provides a wonderful user experience which makes shopping on your online store that much more attractive to a variety of users.

Wrap Up

Magento is an e-commerce platform that is secure, effective, and user-friendly both to e-commerce owners and your customers.

If you’re looking for a reliable e-commerce platform to start your online store, then Magento should be in your list of contenders.