Corporate Event Planning

Corporate event planning is similar to any event management needing proper project management. The most important things to remember when planning corporate events include studying the brand, target audience, event concept, and technical features before launching the event. Suppose you want to create a unique experience for your audience. In that case, hiring the best event technology company is advisable to help make physical & virtual immersive real-world spaces impactful and interactive.

Most corporate events enable people to relate personally and develop genuine connections in the digital world. As a result, organizing a possibility for a corporation has become more critical than ever. In fact, you need to know these 5 core tasks before planning any kind of event, such as marketing, event venue, budget, and technology.

1. Marketing

Marketing is always done at the end of the event planning. But if you want to have the best event. It is essential to incorporate marketing plans at the very beginning. Failure to the market event will lead to irreparable damage. Just imagine you have even with empty seats. Will you be proud? Obvious not. All event managers use marketing to attract their target audience by generating media coverage and influencing thousands or millions of people. Ideally, your marketing should begin 6 months before the event, mainly if it's significant. Corporate events are not merely about networking and socializing but also about developing your brand. During the event, it is a good idea to hire a corporate event photographer like My Eye Photography to ensure that all the aspects of the night are captured. That way, you can also use these materials for marketing once the event has finished. Here are some event marketing ideas
  • Create a YouTube video.
  • Create a TV or Radio advertisement. 
  • Create an email campaign 
  • Create a social media
  • Create an online advertisement 
  • Create an event community
  • Create a CRM contact list 

2. Event venue

An event venue may be in a corporate onsite or offsite location. The event manager usually monitors all aspects of the event onsite, but if the event is offsite. Most things will be provided by the event managers where the venue is booked. When choosing an event space, think 'place, place, place.' Where will your event be? Venture out a few different places by measuring up the length.
Here are a few questions to ask yourself:
  • How large or small will the rooms you need be?
  • How close is it to the transport?
  • How close is it to multiple accommodations?
  • Does the venue provide a catering company?
  • What is their protection policy? What equipment is included for rental and prices?

2. Budget.

Budget is one of the major limiting factors that dictates every aspect of a corporate event, from venues to speakers, refreshments, travel, and more. Determine the whole event budget and then allocate funds to each event item. You don't need to purchase everything as much equipment is available on hire. For example, you can rent two-way radio equipment from two-way radio hire.

Things to consider when planning your event budget:
  • The size and length of the venue
  • Software tools you need.
  • Catering, equipment, decorations)
  • Additional expenditures 

3. Technology

Technology is one of those tools that play a vital role in the event's success. Things like time-saving software extract data automatically. Tech can help attendees share experiences through live videos or social media, even if not face-to-face. Here is some type of technology you need for an event: 
  • Geofencing – to trigger a response when a lousy device enters or leaves a place.
  • API - to keep apps and cloud platforms in one place.
  • Email and Automatic marketing - for promotions and automating personalized marketing emails to attendees.
  • Social media – to advertise your event  and share its content
  • Live streaming – Facebook Live or YouTube helps viewers share reactions and comments.


When planning any corporate event, you must look at your marketing plans, venue,  budget, and technology.