There are certain industries that are notoriously known to be cut-throat industries, and the insurance industry is no exception. Although entering this competitive line of work is fairly easy, it is excelling in it which is hard. However, even the most difficult propositions are not all that tough to figure out. Still, as young insurers who are yet to figure out the ins and outs of selling your product, your journey will be met with a lot of challenges and many trial and error moments. That said, here are a few effective tips that should make your lives a whole lot easier.
What You Need to Know
Welcome to the jungle, where the laws of “survival of the fittest” apply. Now, either as a young agent or one who is relatively inexperienced, selling your premiums can and will often be tricky. The chief reason for this is the price. Purchasing insurance can sometimes come at a steep price. To make this already difficult task all the more difficult, customers cannot see it, touch it or even hold it. With that said, you should not worry, because there are some effective sales tips that will have you making the big bucks shortly.
First Impressions
People usually take this for granted and do not give it the attention or consideration that is due. However, the way you dress, act and converse will either end up instilling confidence in the prospective purchaser, or it will not. Try to dress sharp and look good, while also maintaining a kind character that is somewhere in between assertive and docile.
Show Off
No one likes a show-off, but when you are selling something that is not seen, perhaps showing off is what will get the job done. This does not mean you should exhibit your comprehensive list of accomplishments and associates, and it does not mean you should attempt to flex. Instead, go for the subtle and crafty way of showing off by demonstrating a good knowledge about the product and the benefits it can bring. It is best if you do so by employing the proper vocabulary, which should be useful in building connections and trust.
Another thing you might want to show is your insurance license. The insurance wizards at StateRequirement explain that authentication and credibility are crucial when you are dealing with sales and other matters that are insurance-related as they facilitate the process of trust-building. With an easy to follow a step-by-step process, you can get your license or get to selling right away.
Less Is More
When you are speaking to a customer, try giving them fewer options to choose from. This enacts the law of “less is more". The reason is, when you give someone a long list of options, they will usually feel confused and end up doing absolutely nothing. For instance, you go buy a smartphone, and when you get there the number of options has you, weighing the pros against the cons, the price and of course the value for money. You will probably end up leaving empty-handed. It is just unnecessary when you are trying to make a sale.
Listen to The Customer
As a young and hungry insurance agent that is set to take the insurance world by storm, you are likely to develop a tendency towards not listening to your customers and you might fail to hear out their wants and needs. For this reason, you should try to listen more and learn about their needs in order to cater to them properly. Also, try to ask the right questions and show interest in what they need.
Bring Up the Benefits
Young insurance agents have a tendency to list a number of features, but they forget to bring up or explain the benefits they offer. Though it is crucial that you bring up the features and mention all things related to the insurance, it is equally as important to speak about the benefits they will offer to the customer.
Price Should Come Last
The difference between a talented and effective seller and an average seller is that the talented one will not sell based on the price. That said, price should be the last thing you resort to as an effective seller and focus more on the perks the insurance will bring.
An effective insurance seller must always be mindful of the customer they hope to sell to. Apart from that, you should focus on nurturing your effectiveness by learning from your peers and remember to always prove identification by showing your license. After all, people will only be interested in dealing with reliable and trustworthy people.
