Today, texting is increasingly becoming the most convenient way of communicating. Our lives have been so much centralized on smartphones that calls are now considered a distraction. At work, no one will ask you for checking or replying to a text message, whether on Snapchat, Messenger, or WhatsApp. But it will surely raise some eyebrows if you’re seen on calls most of the time, well, unless it's work-related. With a simple text, you can actually get your message across different platforms and it will still deliver the intended meaning.

Now, when it comes to reaching out to your target audience as an entrepreneur, SMS is one of the most popular options you can have. Choosing an SMS marketing solution as a platform to reach your customers is one of the most important decisions you can make for your business. In this age and day, it is safe to say that many consumers prefer being reached through text messages over other means. With that in mind, here are 6 reasons why SMS business messaging is the best for reaching customers.

1. It's Unchallenging

You don’t need to use sophisticated ways to reach your clients. Actually, most of them will appreciate if you kept it simple. One thing to note is that working from 9-5 can take a toll on one’s body, and you don’t want to add more stress to an already overburdened consumer. Also, a simple text will not be as disruptive as a phone call. In addition to this, most of your clients have their smartphones within reach 24/7. But what’s in it for you as a business owner?

SMSs are captivating and are easy to engage
Implementing business SMS solutions is easy
It takes less time to train employees on how to use business SMS solutions
Easy to manage

2. Provides Freedom And Flexibility

As earlier mentioned, most consumers will prefer to text, especially when interacting with customer service. Unless it’s an emergency, most consumers will be better off chatting with chatbots. Now, you’ll bear witness that texting is the in thing for the millennials, Gen Y, and some Gen X’ers. Hey, even baby boomers are not left out!

With this in mind, sending SMS allows you the freedom to communicate with anyone across different age groups. Texting is less invasive and in addition to this, you get to choose how much content you can push out there, but it’s always advisable to keep it on the minimal and straight to the point. It doesn’t hurt to learn a trick or two on how to keep your SMS short and precise. On this note, an SMS length calculator provides you with SMS encoding insights and the maximum limit of characters to use within a single text because too much information can be overwhelming. This will ensure that your target audience gets the intended message rather than being discouraged at the thought of reading through what looks like an entire speech.

3. No Need To Deal With Spam Filters

This is a no brainer, but for the sake of clarity, you’ve seen them lying somewhere in your email spam folder. And they are annoying! This is an email marketer’s worst nightmare -- knowing all too well that their promotional emails will end up somewhere in a spam folder. Fortunately, it’s an all different scenario with business SMS. Nonetheless, you want to be professional in how you go about sending business SMS to customers. For instance, you can ask your customers if they’d like to receive product updates through texts. This way, your most loyal customers will know what to expect from you. You’ll also be providing them with a platform where they can channel their queries and complaints.

4. Higher Open Rates And Deliverability

According to Mobile Xco., recent statistics have shown that an SMS has a 209% response rate higher than email, Facebook, and phone. Here’s another interesting finding, 92% of the American population owns a smartphone. With this in mind, the average American will not go to bed without checking their phone 47 times. Do the math! Now, most of the promotional emails are considered as spam and do not go past the filters. With business SMS solutions, you don’t need to craft objectified subject lines to have your customers open your messages, a simple vibration or beep in the consumer’s pocket or purse is all the motivation they need.

Additionally, text messages are delivered instantly and interestingly, with the best SMS API provider, you can send hundreds if not thousands of text messages within seconds. This leaves no doubt that business messaging is a worthwhile investment you don’t want to miss out on.

5. It's Mobile-Friendly

Ensuring that your business is mobile friendly is no longer a decision to be shelved. Today, most consumers are using mobile devices to access the internet when shopping, reviewing products, or just window shopping. Text messages are compatible with mobile devices. Actually, you don’t need a smartphone to receive an SMS. Any phone has this capability. You, therefore, don’t have to worry about alienating some of your customers.

6. It's Trackable

SMS service providers will offer you much more than you bargained for. They go extra lengths to not only deliver your messages but also to notify you that your messages have been delivered. Additionally, they will also provide you with additional details such as who, what, and when the links included have been clicked. This ensures that you get the most out of your investment.

Integrating SMS marketing into your business will help improve communication as well as customer service. Most importantly, SMS can become an integral part of diversifying your marketing strategies, improving cohesion, and a great tool for lead generation.  With this in mind, you have more than enough reasons to invest in the SMS business messaging as a reach out tool in your marketing strategy.