if you have a business in Singapore, it is important to stay abreast of fast-changing marketing trends. Social media has emerged as one of the most effective marketing tools across the globe. There are over 4 million social media users in the country. From Facebook, Instagram, Pinterest, YouTube, Twitter, WhatsApp, LinkedIn to Tumblr, these platforms are highly effective for lead generation.

Now that the majority of your target customers are on social media; this is the best place to find qualified prospects. These networks help to identify, connect, and engage with potential customers. It is the best strategy to direct qualified prospects to the sales funnel.

Working with a social media marketing agency in Singapore will help you harness the power of social media for lead generation. These qualified leads have more potential to become customers and brand ambassadors.

But how do you generate quality leads through social media? Many businesses have tried and failed, but this shouldn’t deter you.

The following are clever hacks you should integrate into your lead generation campaign on social media.

1. Organize Contests

Sweepstakes and contests are a cheap and effective technique for lead generation on social media. If you want to generate high-quality leads for your business, you should come up with creative contests that will interest your target customers.

Such contests increase engagement levels and you also give a deeper insight into your target customers. The prizes should have a strong generic value and every contestant must feel appreciated.

Ask participants to share the info for your contests to go viral. This not only boosts your following but also helps with brand visibility.

2. Target the Right Channel

One of the greatest mistake businesses in Singapore make is to target all or the wrong social media channels. If you target all channels, there’s a risk of overstretching yourself and also getting poor quality leads. The wrong choice of channel also leads to poor ROI.

You have to assess each of the channels and determine if it is right for your lead generation campaign. Find out where your target customers are and deploy your lead generation campaign on that channel.

Using social media demographics is a smart strategy to identify the right channel to use. There are online tools that can help you learn more about the audiences on different social media platforms.

3. Host Live Videos

Live video is big on most social media channels. According to eMarketer, 52% of users stream live video through social media channels. Today, most of the social media channels have this live video streaming feature.

Live videos improve engagement with your target audience. As more social media users like using video, this is a smart strategy to improve lead generation.

You can hire a reliable Social Media Marketing Agency to get assistance in producing high quality and authentic videos. These professionals have the expertise, resources, and experience to boost your social media strategy.

This content creates a better connection with your target customers. Viewers can provide instant feedback through Q&A sessions. It is also easier to pitch your products to the audience using video than written text.

4. Flash sales and Discounts

Most internet users go online looking for the best deals on goods and services. Social media is now the go-to place for such deals. You can leverage these channels for lead generation by offering flash sales and discount deals. This also helps with brand awareness and visibility.

Mention the deadlines for these offers to create a sense of urgency and create a strong call to action (CTA) for every offer. Such deals instantly capture the interest of your target customers. Make sure you create attractive posts for these offers to catch the eye of your followers.

5. Use Brand Advocates

Who has used your products or services before? Ask this question to identify suitable brand advocates and ambassadors. Consumers today abhor promotional content. They want to see real people talking about brands and products.

Promote customer testimonials and use real people like your brand advocates on social media. Create videos about the same and post them on your social media channels for lead generation. On the testimonials, you can add links to your landing page for higher conversion rates.

6. Track and Measure Your Campaigns

If you have an objective for your lead generation campaign, then you have to track, monitor and measure its performance. Evaluating your social media campaigns gives you crucial insight to sharpen your strategy.

According to Angie Gensler, you can track the ROI, conversations, brand and competitor mentions, hashtags, and keywords and audience engagement, among other things.

There are free online tracking tools that you can integrate into your social media campaigns. They give invaluable insight to enable you to tweak your lead generation strategy.

Final Thoughts

If you want to boost your business in Singapore, it is time to harness the power of social media for lead generation. Social media is a powerful tool for creating brand awareness and boosting visibility. However, you need the right tactics to attract high-quality leads. These hacks are a good start if you want to try lead generation through social media. Give them a try.