7 things you can do to get more Instagram followers

Instagram started as a fun-to-post-pictures kinda app, and today, it is one of the most used social media platforms by brands for serious content marketing, brand recognition, and so much more. In fact, a 2014 Forrester study said that the engagement rate of the users with the brands is 4.21% on Instagram compared to 0.7% on Facebook.

That considerable lag described how important it is for you to start your Instagram marketing. If you're looking for some advice on how to get more followers on Instagram (IG), you're in the right place! 

Check out these 7 hacks. 

Get hashtags on point.

Hashtags are an invincible aspect of your promotional picture, but getting the right hashtags is another story altogether. Using the most popular and trending hashtags to discover yourself is the easy pick, but that's precisely what hundreds of others do.

So, what makes your content unique? How will the audience identify your brand amidst the rest?

Experiment with your hashtags. Kickstart your creative brain and start a viral spree because bold is better than boring!

The personalized hashtags in this post by Parle-G, the brand of biscuits manufactured by Parle, immediately set it apart from its competitors.

Clear unwanted pictures

What if someone interested in your label randomly visits your account or page? Would you want them to check out the unwanted or irrelevant pictures you're tagged in? No, right?

Then get down to some instantly work and feature only the best on your profile. You can hide the posts through your Instagram settings or alter the whole set, after which tagged photos won't appear on your profile unless you approve them.

Clean profile? Check.

Boost local discovery

While figuring out how to boost your discoverability, here's something you can take advantage of if you want the local audience to knock on your door - Geotags. Add geotags to your posts, which basically means adding the location.

Locations have their own news feed, increasing your chances of promoting your content. Take full advantage of these tags. If you are promoting a brand and have a physical office, you can update the nearby location, or if you're an influencer, try to add the places you visit.

GoPro, an American technology company that manufactures cameras, uploads most of its pictures with geotags, which helps it rank on the local scale.

Calls to action are a must.

While following these new tips to improve your posts and following, it is imperative to remember to add the all-time favorite 'call to action.'. Calls to action determine your audience's audience'eliver the message successfully.

If your call-to-action is crafted well, you can drive your leads to the final stage of the sales funnel without even saying,' Buy this!

Here's a stunning example from Zaful that creates a sense of urgency with a 'limited time offer:

Join popular trends

Another shot at getting discovered is to join the hype in Insta town. When you see a topic making rounds on the feeds and more and more people joining the trend or conversation, it is your cue to take advantage of that. Use hashtags or pictures relevant to the wave of interest and get in front of everyone who is a part of it. Your following is sure to multiply!

Be consistent with posts.

When people show interest in your profile, you must keep their attention focused to turn them into loyal followers. They expect fresh and relatable content. Being consistent in your Instagram posts can avoid the drip in your audience.

You can keep a constant theme throughout or experiment with it; as long as the message reaches your followers, you're good to go. It's time to shrug off the laziness! Related > 54 Best Instagram Growth Service Reviews (2020 Ultimate Edition)

Analyze your following

If you observe a drop in your following frequently, all the effort you put into creating your content becomes futile. You need to keep track of the engagement of your followers and the rate of your growth. If you want to try to improve your follower growth rate, look into the likes of this Workmacro info or alternative Instagram growth services.

If you upgrade to an Instagram Business account, Instagram also offers detailed analytics, or you can use the various apps available. It will give you a detailed insight into your performance, the loopholes you need to fill, and the strengths you need to polish.

Let us know which of the above hacks worked the best for your Instagram profile. Or if you have something we don't, don't hesitate to drop it in the comments section below!