Image matters significantly when looking forward to representing your company. This is where a quality business card matters. There are common mistakes most people make when designing their business cards that end up costing them dearly. When planning to make cards for your business that stand out, below are mistakes you should avoid at all cost.
Wrong spelling and grammar
This might sound obvious but some business owners go on brandishing business cards with wrong spelling and grammar. It is very embarrassing and implies that you and the designer didn’t spend enough time to design the cards. Worse still, you might not notice the mistakes but the potential customer will. After checking the design, ensure to proofread the printouts before giving out the cards. In addition, always let experienced and professional printers to handle the job.
Too many fonts
A business card with too many fonts looks very unprofessional. It becomes a complete turn off for someone looking forward to working with you. The rule of thumb is to always stick to a primary font with a second one to complement the design. Avoid fonts like Serif and Script. When there is little space for working with on the card, Arial and Helvetica are ideal fonts to use but not Comic Sans. The right font should be easy to read so the reader doesn’t have to spend too much time to tell who gave them the card.
Color overload
Using color on your business card is good but too much is not good. You don’t have to use every color of the rainbow on your business card. Equally important is avoiding just picking any color randomly. You risk ending up with one not matching your brand. The ideal color should be somewhere on your logo or if you have an official brand color. To avoid this hassle, you can just order business cards online from professionals who understand all design elements like the appropriate use of color.
Accent colors are fine to use on business colors to complete their opposite colors if you don’t have a signature color for your brand. For a classy look, you can opt for a beautiful monochrome design on your business card. Working with professionals will ensure that you end up with business cards that portray a true representation of your brand and appeal to customers. These usually stand out amidst other cards in the customers’ pocket.
Missing important information
This usually comes out as a surprise when you end up with a business card missing your email address or phone number. Addition, some cards come without the company website. Even if your business is a start-up and your business website is not online yet, you can add your LinkedIn profile on the business card. This is better than not including your contact details. Your business car should not have unprofessional information including Gmail account and home phone number. This lowers the credibility of even the most well-established business.
Cramped design
An eye-catching business card should have a brilliant design with clarity. There is limited space to work with on a business card and creativity is required to make the most of this space. This requires not putting information anywhere to make customers struggle to find your phone number. Creativity is essential to make the most from your card including using both sides. A double-sided card looks more professional and makes good use of space to include all the details. Your logo at the back of the business card looks fancier than leaving it plain white.
Tacky lamination
Quality business cards have no spelling mistakes, legible fonts, and a perfect finish. It is okay to have laminated business cards but it should be done right. Soft or hard lamination is available for business cards. Poorly laminated cards end up looking cheap with a shiny finish. This won’t be appealing to potential customers. Getting cards designed and printed by professionals will give off the right impression your business needs to attract potential customers.
Low-quality paper
After coming up with amazing business cards, they should be printed on quality paper to enhance the look. Cards on cheap paper make your company look cheap and unorganized. Keep in mind that customers are less likely to deal with a company that uses cheaply printed business cards. Quality cards make the first impression of your brand with customers and should always look amazing. Luckily, it is now possible to print business cards in Nigeria cheaply from a reliable company.
Conclusion
Business cards represent your brand when away from your office. This help generates leads and gives a brief about what you do. When having business cards designed for your business, ensure to avoid costly mistakes when looking forward to cards that will make a stellar impression about your brand. You can have your cards made by an online company conveniently and hassle-free.
Wrong spelling and grammar
This might sound obvious but some business owners go on brandishing business cards with wrong spelling and grammar. It is very embarrassing and implies that you and the designer didn’t spend enough time to design the cards. Worse still, you might not notice the mistakes but the potential customer will. After checking the design, ensure to proofread the printouts before giving out the cards. In addition, always let experienced and professional printers to handle the job.
Too many fonts
A business card with too many fonts looks very unprofessional. It becomes a complete turn off for someone looking forward to working with you. The rule of thumb is to always stick to a primary font with a second one to complement the design. Avoid fonts like Serif and Script. When there is little space for working with on the card, Arial and Helvetica are ideal fonts to use but not Comic Sans. The right font should be easy to read so the reader doesn’t have to spend too much time to tell who gave them the card.
Color overload
Using color on your business card is good but too much is not good. You don’t have to use every color of the rainbow on your business card. Equally important is avoiding just picking any color randomly. You risk ending up with one not matching your brand. The ideal color should be somewhere on your logo or if you have an official brand color. To avoid this hassle, you can just order business cards online from professionals who understand all design elements like the appropriate use of color.
Accent colors are fine to use on business colors to complete their opposite colors if you don’t have a signature color for your brand. For a classy look, you can opt for a beautiful monochrome design on your business card. Working with professionals will ensure that you end up with business cards that portray a true representation of your brand and appeal to customers. These usually stand out amidst other cards in the customers’ pocket.
Missing important information
This usually comes out as a surprise when you end up with a business card missing your email address or phone number. Addition, some cards come without the company website. Even if your business is a start-up and your business website is not online yet, you can add your LinkedIn profile on the business card. This is better than not including your contact details. Your business car should not have unprofessional information including Gmail account and home phone number. This lowers the credibility of even the most well-established business.
Cramped design
An eye-catching business card should have a brilliant design with clarity. There is limited space to work with on a business card and creativity is required to make the most of this space. This requires not putting information anywhere to make customers struggle to find your phone number. Creativity is essential to make the most from your card including using both sides. A double-sided card looks more professional and makes good use of space to include all the details. Your logo at the back of the business card looks fancier than leaving it plain white.
Tacky lamination
Quality business cards have no spelling mistakes, legible fonts, and a perfect finish. It is okay to have laminated business cards but it should be done right. Soft or hard lamination is available for business cards. Poorly laminated cards end up looking cheap with a shiny finish. This won’t be appealing to potential customers. Getting cards designed and printed by professionals will give off the right impression your business needs to attract potential customers.
Low-quality paper
After coming up with amazing business cards, they should be printed on quality paper to enhance the look. Cards on cheap paper make your company look cheap and unorganized. Keep in mind that customers are less likely to deal with a company that uses cheaply printed business cards. Quality cards make the first impression of your brand with customers and should always look amazing. Luckily, it is now possible to print business cards in Nigeria cheaply from a reliable company.
Conclusion
Business cards represent your brand when away from your office. This help generates leads and gives a brief about what you do. When having business cards designed for your business, ensure to avoid costly mistakes when looking forward to cards that will make a stellar impression about your brand. You can have your cards made by an online company conveniently and hassle-free.
