With the new academic year coming in full swing, now’s a good time as any for businesses to capitalize on the back-to-school shopping fever. During this season, consumers tend to spend more on school supplies, so businesses need to create campaigns that’ll boost their visibility and sales.
But while you’re holding a back-to-school sale, your competitors are doing the same. That’s why gaining traction can be challenging, especially when your company isn’t associated with selling school essentials like supplies and uniforms. Fortunately, there are still ways to boost your brand during this opportune and highly competitive moment. Through the use of an innovative back-to-school campaign, you can draw attention to your brand and improve your sales. Here are some campaign ideas that can benefit your store:
Consider Creating Back-to-School Product Tie-ins
If you manufacture accessories like silicone wristbands or lanyards, you can collaborate with other companies to create unique product tie-ins. For example, your company can team up with a popular notebook brand. The two of you can agree to include a colorful wristband or one that features motivational back-to-school messages with every notebook. Combining these 2 products makes them more attractive to buyers. This can make consumers feel that they’ll get more value for their money—they’ll save more with this bundle compared to if they brought the items separately.Offer Back-to-School Discounts and Deals
Even if you’re not selling school-related products and supplies, you can still boost your sales during the back-to-school season. People are drawn to back-to-school deals and promotions, so slashing off prices and offering product bundles are great ways to quickly grab your consumer’s attention. Shoppers are also more likely to choose discounted products and services during this season since it allows them to save more money, which they can use to buy more school supplies.Change the Packaging to Suit the Season
Your brand isn’t the only one capitalizing on the back-to-school season. Because of this, you have to make sure your products will stand out from the rest of the competition. One way to do this is by changing your merchandise’s packaging to suit the new academic year. Placing your items in packages that feature school-related designs give them a brand new look. It also enhances customer experience because the products’ unique packaging makes it seem like your consumers are getting gifts instead of shopping for supplies.Keep an Eye Out for the Latest Trends
Incorporating the latest trends into your campaign is a great way to make your business stay relevant. Knowing what parents and students are crazy about these days and using that information to help promote your products isn’t only creative, but it also boosts your brand’s popularity. For example, if you’re selling food items, making your products more Instagram-worthy won’t only make them more attractive to buyers, but they will also likely receive free publicity from Instagram users who love to post about food.Use Social Media to Your Advantage
Social media is a powerful tool you can use to increase brand awareness. Platforms like Instagram, Facebook, and Twitter, will allow you to reach a wider market and help you stay connected with a younger audience. You can also promote your brand’s newest products, deals, and other services by simply adding a school-related hashtag in your feed or posting a photo. Plus, it’s easy to use, so you won’t spend too much of your resources trying to raise your brand’s visibility during this hectic time.Taking advantage of the back-to-school season will help raise your sales and brand awareness and widen your target market. However, your marketing campaign has to be innovative and unique to ensure that your company’s presence can stand out. By using these back-to-school ideas as a guide, you’re one step closer to creating a campaign that aligns with your business’s needs and goals.
