Online Store Missing

It's the American dream -- build a business and live on your own terms. Even today, when it seems every politician is talking about giving every American free college, many of us still dream of opening our own stores or businesses. However, opening that store increasingly means doing so virtually by creating an online presence. So, what exactly do you need for an online store to succeed anyway?

A Good Website

Gone are the days when you could type up a few bits of text and throw some grainy pictures to build a professional website. These days, it's all about parallax backgrounds, sliders, and all the other cool bells and whistles that make up a modern website.

Content is still king; you can only build an online business empire with solid content. However, even if you have good content, you will only look at it if you put it into a website that looks like a high school project from the 1990s. The good news is that you don't necessarily need to hire someone to do it for you. If you are mildly technically minded, you can use page builders to create a pretty, sweet-looking website on your own.

Or, spend the money to hire someone for a more polished look. A solid web designer isn't insanely expensive anymore, and you can easily find someone to build your site and create content for under $5k.


With estimates of the number of websites in the billions (yes, that's billions with a b), your site may as well not exist if it doesn't get some traffic.

How does one drive traffic? Well, there are two basic ways, and both have free and paid costs.

Free traffic can be excellent because people find you because they are genuinely looking for what you have to offer. This means that the people visiting your site are there because they found you through a search or were referred by a friend on social media.

The nice thing about this free traffic is that it's likely the best quality -- if someone found you because they sought you out, that means they genuinely want to be on your website. The bad news? It's hard to get free traffic, and you 'pay' for it with the time it takes to build your rankings.

Paid traffic, by comparison, is relatively easy but can be expensive. Plus, if you don't do it correctly, you could lose your entire advertising budget and some of the cost of paid traffic.

Which is right for you? A mixture of both. When building your site, look for someone who can help you build traffic as well, and you'll get the best of all worlds.


Finally, if you plan to sell physical goods, you must consider shipping. Now, it's not enough to see if there is a post office near Ann Arbor or wherever you happen to live. You need to ensure that you get the best quality shipping service possible because your site's reputation depends on it.

There are too many lost or late packages, and you won't be able to sell anything. So make sure to choose reliable shipping services at every turn to make your business successful.