When your company is first starting off, it’s a lot easier to look after and update your customer data, because you won’t have a lot. However, as your business grows, so does your customer data. This is why it’s important to make sure that you look after it and update it regularly. You want to effectively manage your customer data as this is your golden ticket to figuring out what business decisions need to be made.
Take Security Seriously
As with any data, it’s important that you protect it. When you plan to gather personal data about clients (e.g. their home phone number, addresses etc…), you need to plan to keep that information safe. For starters, this will help build the level of trust that a customer has with you but can also stop a big issue further along the road if there is a security breach.There are a few things that you can do to keep your customer’s data safe and secure. For example, you could invest in a CRM system, if you back up your data regularly then this will help you as well. Don’t forget to train up your employees so that they know how they should handle your customer’s data as well.
Only Get the Data You Need
You might think that it’s a smart decision getting a load of data off your customer, but sometimes having too much data can cause a bit of a problem. This is because it can start to overwhelm your company as they receive too much information. It might also mean that your decision-making ability is hindered.When you are collecting data, you need to think about what you really need from them. Do you need both an email address and a phone number? You shouldn’t collect data just because you can. You might find it better to just ask the customer which method of contact they would prefer and just use the one instead.
Back Up Your Data
Are you prepared for bad things happening like losing your data? Apparently 58% of SMBs don’t back up their data and what’s worse is that about 60% of that number will then close down completely once they lose their data. So, you really don’t want that to happen to you. You need to make sure that you back up your data regularly. You can even make things a lot easier for yourself by synchronising all your contact information on different platforms by using a company like PieSync, as this way it can help you back up your data quicker.Synchronising your data will also help you keep more organised and this will help benefit you in the long run. Decision making will become a lot more efficient and quicker. You won’t have to worry about looking across multiple platforms to find the correct data now. So why not sync up all your contacts? It will certainly make your life a lot easier. Don’t forget that there are other things that you can do to make your life a bit easier at work. For example, if you are interested in boosting productivity at work then you could always check out this article here.
