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6 SEO insights to help you build your content marketing strategy

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Every marketer knows the importance of SEO for driving closer towards their marketing goals. However, that does not mean that success comes easily to these people. In fact, 53 percent of B2B business marketers report that their marketing plan is only moderately successful while the other 23 percent has rarely come across any success.
  • With statistics like this, it's important for marketers to work on their marketing plan. But how?
  • The trick lies in the data, moreover the insights that you can retrieve from your SEO related data.
Every marketer has access to data. But now they have to know how to effectively analyze them and create a content strategy that will be customized, useful, relevant and valuable to their target audience. But the point of origin for such analysis can create confusion at times.

Thankfully, here are 6 insights that you can make use of to make your content marketing plan highly effective:


Nail Down The Search Intent Of Your Audience:

Keyword data tells a lot about what your audience is looking for. But it's the intent that drives the crucial search. Once one knows the intent, creating more valuable content to satisfy that intent is easy.

Many a time you may see that a post is ranking quite well for a given search query while showing really poor results on the page. This can tell you that your content is not matching up to your audience’s intent. Such a situation can create an influx in the bounce rate.

To sort this issue, search the term you have selected from the keyword tool in the incognito mode. You will come up with texts, videos, questions, and answers. All you have to do is analyze them and apply the same tactics to your content.


Make Use Of Your High Performing Old Content:

SEO and content are going for great things. In that light, your content has to live long enough to attract the true value of SEO and to drive significant results. Plus with the algorithm change, a poor performing content of the past can become a real traffic magnet in the present.

Make use of Google Analytics to review the current keywords, ranks, impressions, and clicks on the existing content.

To pull out effective insights for the content ask yourself the following questions:

  • Are there posts with more than one ranking on page one?
  • Why is each post being ranked?
  • Which posts have the highest organic CTR?
These questions will help you find out the top performers which are likely to have higher SEO value. 


Low Volume Is Not Equal To Low Value:

There is a common practice amongst marketers to look through the search volume of the data to determine the target keyword’s content opportunity. Since search volumes indicate the number of people who are searching for the given keyword, it's a lucrative deal for marketers to use.

However, going after high search volume is not always the ideal choice. Plus with the rise of voice search, search queries are getting longer as well.

Thus while going through the target keywords, pay close attention to the long-tail variation of the short-tailed keywords to find out what is the real question being asked by people. Also, find out the least competitive long-tailed keywords. Do they have a lower estimated cost per click? The best SEO company india focus first to find out a niche, relevant keywords with low competitive score and will help you get better with your page ranking.


Review The Inbound Links To Identify Top Performers:

Linking is a very crucial component of SEO strategy as it helps to inform Google that you are an authoritative and credible source. The better sites you have linked to your content, the better are your chances of being ranked higher in the SERPs.

But what insight can it provide to you?

When you look at the number of sources linked to your content, you can get an idea about what others find helpful and use it as a reference frame for the future, In addition to that, you can go on to create supporting blogs which will promote your content further.

Track The Habit Of Your Traffic:

What happens when one finds you through search? Do they bounce off? Or do they fill out a form? When you map the next step of your audience for each keyword grouping, you find out where they are in the funnel and then customize additional content which will help you move from one stage to another.

To get this done, you can make use of the Behavior Flow report in Google Analysis and then filter your audience segment to organic traffic to check how your audience is moving around in your site. Using this means it becomes easy to understand and identify the high performing pages and can also be used to track the behavior of the visitors when they reach a given page. If you identify incomplete call-to-action or drop off, this is where you have to bring in conversion rate optimization.

Though the use of A/B testing you can bring about changes in the existing content and increase your research conversion.

Identify New Content Opportunity In The Site:

If one of your visitors is trying to find something which is not there on your site, it can cause them frustration. But for you, this could be the golden ticket. Why? Because this would mean that you have a ripe content chance and you need to strike it hard as soon as possible.

Make it a point to pull off data from your site’s internal search tabs. While doing this, you may just come across a keyword or topic that you yet have not encashed. If you are getting lucky with this method of discovering search topics, highlight this method even further by using the number of times people have made this search.

Google Analytics can give you that information in the Behavior report!
So use these strategies to build on your SEO insight. Grow your content marketing plan and shoot for the stars.

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