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Private Blog Networks and the alternatives

Private Blog Networks

Are Private Blog Networks safe? This question doesn’t have a black and white answer. To be able to understand the complicated nature of the answer you should understand what private blog network is all about.


Know More about PBNs

A Private Blog Network is one where there is a network or a pool of websites that one are owned by the same person. You can use this network to control the backlinks to your website and therefore improve the ranking of your websites.

It starts with the domain. There are many vendors who help with the purchase of PBN domains. Expired/pending expiration domains are cheap and many use that. Auction/drop catching domains are strong but are expensive. It all depends on your ranking strategy and your competition. Whatever be the method you use to create a PBN, there are some risks besides the many benefits it offers. Unlike whitehat linking strategies, PBNs give you better command over the backlinks and thereby ranking effectively. This is one of the prominent reasons that get black/gray hat SEO’s to use this method.

PBNs, however, can be time-consuming and expensive to manage. You can use a resource like Private Blog Network to learn more about the potential benefits and risks of these methods. We'd highly recommend doing your own research and coming up with your own decision based on risk vs rewards. There are also chances of Google penalizing the site and Google is getting better at detecting PBNs. So, what is the best alternative to avoid this? Go whitehat, all the way!!


Don’t build it, bait it!

The best way to get noticed is to create a design and write content that grabs the attention. As a matter of fact, if your content is lively and engaging you would find a great improvement in the website traffic.

Nothing beats good design and content. Creating links to existing content is one thing. Creating content that attracts links, useful ones, is another! This is what link baits are all about. Get your content to be so powerful that it would get noticed by other websites and push them to add links to your website. This can lead to a noticeable improvement in search engine rankings and thereby traffic to your website.


Guest it out!

Guest blogging is a tricky concept and if you get it right then you can land up with great backlinks to your website organically. According to Matt Cutts, the former head of Google’s ‘web spam’ team, “if your website links to other sites that we consider low quality or spammy, that can affect your site’s reputation”.

If you choose to use guest blogging to get backlinks, choose good quality bloggers and use unique and targeted content. Quality content always gets you the attention that your website deserves and eventually ranking in the SERPS.


Reach Out, like a human!

Reaching out to top/strong websites in your niche to link out to you is called Outreach. Successful websites make use of influencer outreach, email outreach, and press outreach. Choosing credible and authority sites to link out to you will help you increase the quality of your backlinks. This will also help improve the quality of traffic to your website which will effectively help you capture the top spot.

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