Digital Marketing Strategies To Try Today

There are a lot of tools and techniques available in order to create and execute a digital marketing campaign for your brand.

You may have even heard of the seven digital marketing strategies that we will talk about later. Some would say that one is better than the other.

Regardless, how much do you know about these strategies? How sure are you that you are executing an effective campaign?

Keep reading to find out.

1. Search Engine Optimization

Search Engine Optimization

A lot of digital marketing professionals would agree that Search Engine Optimization is integral in any campaign.

It is about understanding what your target customers needs, how they translate it in their online activities (i.e. the search queries they type on Google) and making sure that your brand is front-and-centre when they search for products or services that you offer. After all, it does not really cost any money to rank on search engines (unless you opt for Pay-per-click).

SEO may be a concept that is hard to wrap your head around. Luckily, there are a lot of free resources that you can check out online to learn how to do it.

But if you have the budget, you may choose to hire someone who can do SEO for you. Just keep these few factors in mind:

  • Expertise: It is important that you hire the best SEO agency, such as ALT Agency, which has the right and vast experience in making big or small companies visible online. We are not just talking about years of experience here. Check out if they have some available case studies to know how they are able to help businesses.
  • Reputation: When hiring an SEO, it is best to check what their clients say about them. But instead of checking their website for testimonials, it would be better to visit their social media pages or online review sites like Yelp for unbiased reviews. It is also advisable to check how they optimize their own brand.
  • Location: You may also hire an SEO based on location. Say, if your business is based in New Zealand, you can hire an SEO in Auckland. That way, you can ensure a fast turnaround time.
  • Value: Of course, you also need to factor in the cost. However, that does not mean that you hire the ones with the lowest price. Look for someone who can give you as much ROI as possible with whatever budget you have.

2. Pay-per-click Marketing

Pay-per-click Marketing
Pay-per-click or PPC marketing is another powerful and cost-effective strategy. It is an auction-based system wherein you bid and pay for your target keywords, allowing you to appear as an ad on top of organic listings.

This is ideal if you are just getting started with a digital marketing strategy or would want a boost in ranking. You can also use PPC if you would like to target transactional keywords and aim for conversions (i.e. sales).

The good thing about PPC is that you only pay when someone clicks on your ad. Also, you can choose to run your ads depending on your daily budget or the time and day that your ads are performing best.

3. Keyword Research

Keyword Research

According to Neil Patel, keyword research is what makes you stay on top of search results.

“Before you can get traffic from Google, you need to first figure out what keywords should you get traffic from. If you don’t know the right keywords, you don’t know what to rank for or buy ads for. And if you get irrelevant traffic, you’re going to get any sales, and you’re just wasting your time and money.”

He also advises that you use keyword research tools like SEMrush to look for what keywords your direct (and even indirect) competitors are targeting. You can also utilize Google’s Keyword Planner Tool to look for relevant keywords and expand your list.

4. Email Marketing

Email Marketing

Sure, social media is a booming and viable means of communication with your audience. However, it does not mean that email marketing is dead.

According to the Fourth Source, 92% of internet users have an email address. In addition, 91% of those people access their email at least once a day. This means that you can still leverage email marketing to make your business grow.

What makes it ineffective, though, is the fact that your email is irrelevant to your recipients. To combat that, here are some quick email marketing tips that you can do:

  • Build and segment your subscriber lists
  • Make your email personal (i.e. addressing them by their first name)
  • Use a clean and professional-looking template
  • Make sure your emails are mobile-friendly
  • Always test your email marketing campaign’s performance

5. Social Media Marketing

Social Media Marketing

According to Hootsuite and We Are Social’s Digital 2019 report, there are more than 3.4 billion active social media users in the world.

There are various reasons social media should be part of your marketing strategy. Some of them are:

  • PR: Aside from email, social media is a great way to share important company news and messages. It is also a great channel to showcase what your business is doing beyond generating profit.
  • Funnel Development: Thanks to “assisted conversions” on Google Analytics, you can now measure how social media has helped you generate one more customer or client.
  • Prospecting: Social media allows you to learn more about your existing and prospective clients. That’s because you can build or join communities that matter to your customers, allowing you to connect with them and understand their predicaments more personally.
  • Thought Leadership: Speaking of connecting with your customers on a more personal level, social media allows you to amplify your content that is meant to establish your thought leadership.
  • Reputation Management: There are social media channels that allow users to leave a review on a particular business. On the other hand, it enables you to leverage online reviews to your advantage.

6. Content Marketing

Content Marketing

Your email, social media posts, the YouTube video you just saw, and the blog post you read earlier are content. As Cody West puts it, “content is the backbone of the internet.”

This means that content marketing is one of your arsenal's must-have digital marketing strategies. After all, content allows you to do two things:

  • Educate and inform your potential customers about your products or services and how it fits in their lives.
  • It provides you with an opportunity to establish your brand as an industry leader.
However, you should be mindful of the content that you produce because there is this thing called content fatigue. The best way to prevent this from happening is to carve out space in your niche by providing unique and valuable content.

7. Mobile Marketing

Mobile Marketing

These days, advertisements in Singapore are more than just sending automated SMS and push notifications to your customers. It is also about making your digital presence available on the mobile internet.

There are over 3.9 billion active mobile internet users in the world today, and that number is expected to increase. In addition, Google rolled out mobile-first indexing, which means that they will be using your content’s mobile version for ranking and indexing.

Hence, it is imperative that you add mobile marketing as one of your strategies. After all, “consumers expect cohesion across platforms,” according to Jeremy Goldman.

Digital marketing allows you to tap your target market and connect with them in ways previously unknown. However, authenticity still matters regardless of the marketing strategy you employ. That and leveraging these strategies for your benefit can definitely help you build a brand and continuously engage with your customers.

A Melbourne digital marketing agency can help you with the above information.