It feels like it was just yesterday that Magento announced the upcoming Magento 2.3 release at the Imagine conference, but it’s already been 5 months since this phenomenal release.

The platform always tries to introduce revolutionary features and revamp the eCommerce experience.

This newly released version provides out-of-the-box functionalities and allows enthusiastic developers to meet client expectations.

Exciting features are poised to bring new possibilities with every new version release. This new version has some class-apart features, optimizations, and back-end enhancements.

This article highlights some of the fantastic features presented by Magento 2.3, which all Magento development companies are looking for.

Let’s have a look…

Security Features Enhancements:

Walking down the lane of security features, Magento 2.3 has introduced Two-factor Authentication for protecting the store against potential hackers. This added layer of security asks the users to prove their identity by entering the security code sent to the registered phone number.

The Google reCAPTCHA protects web pages from bots and hackers. This is built-in in the new version and detects any SPAM activity.

The cache management has also been advanced with a few options for tweaking and managing the store cache. New permission levels for advanced stock and access controls have been added to improve the store's security.

Performance Enhancements:

Improvements are inevitable with the updates. The development team at Magento tries level best to improve the user experience.

For this, the new version supports all the PHP version 7.2 features, including better security, improved performance, and access to the latest PHP features.

Libsodium module: The new version extends support for the Libsodium module, allowing encryption for PHP 7.2.

Functionality Enhancements:

Progressive Web Apps Studio:

This is the new key thing on any developer’s mind. This powerful tool allows you to deploy a PWA storefront on Magento 2. With this new technology, there will be no need to create a native mobile app.

PWAs can deliver an app-like user experience. The increasing engagement of the user over mobile phones is a good reason for boosting the conversion rate over the store and increasing Return On Investment(ROI).

PWA also speeds up the time to Magento development as the developer does not have to prepare separate custom themes for the mobile and the apps.

It also reduces the total cost of development and offers more desirable options. Some of the feature highlights are:
  • Tools for personalizing content;
  • Delivers intuitive user experience with new CMS themes;
  • Single-code based channels management;
  • Offers module component architecture for driving opportunities;
Since PWA is an open-source framework, regular updates of features and functionalities are bound to happen.

GraphQL API:

The data query language developed by Facebook in 2015 allows the requester to send only a specific number of queries. Multiple data sets/information in real-time can also be collected by GraphQL API.

It is an alternative to the API endpoint along with REST and SOAP. It facilitates data collection in a smaller amount by just making fewer API requests.

With GraphQL, Magento PWA can speed up even on a slow network connection.

Page Builder:

This feature facilitates drag and drop interface, supports images and videos, and content management by the user. Merchants can create customized pages without even writing any code or taking any help.

This fully functional tool features a media gallery and widgets that can be integrated easily within the pages.

Muti-Store Inventory:

This tool improves the operational efficiency of the merchants. It takes care of the inventory across multiple physical locations via Magento admin.

Also, the merchants can manage the product and the number at different sources like stores, warehouses, distribution centers, or third-party shippers.

Merchants can now track the inventory at the spread at many sources. They can pre-define the rules and adopt automated processes. Third-party inventory systems can also be easily integrated.


Now even Magento Open source will have the support for ElasticSearch. This will improve search capabilities and filtering attributes. This also doesn’t mean that Magento 2 ElasticSearch extension will not be used. It provides many other features which ElasticSearch misses.

The platform can perform quick, advanced, intelligent, and accurate product searches. The update also supports multiple languages and synonym functionality and also provides indexing.

Asynchronous And Bulk Web API:

Now the platform Magento 2.3 can process many API requests asynchronously without waiting for a server response. So a greater volume of submissions can be processed, allowing the platform to perform faster and better.

Wrapping Up…

Kudos to the Magento team and the community contributors for their hard work behind the release. If you own a Magento store, you can hire a Magento developer to perform the upgrade task.

The features will substantially improve the customer experience and increase engagement.