Social Media Audit

A social media audit is when you conduct many steps to evaluate your social media profiles. By doing this, you can see how your business or personal profiles are doing in the internet world. You will be able to see how many people are following you, what posts are more popular with your followers, and which campaigns are working for you, to name just a few.

All Your Social Media Profiles

To start your social media audit, you need to locate all your online profiles. By doing this, you will be able to find the ones that are legit and those that are not. Check all well-known platforms and those that aren’t very well-known. If you are looking for your company profiles, check all employment websites.

Make A Record Of All The Data

The easiest way to keep track of all the data you gather from your profiles you will get from doing a social media audit is to create a spreadsheet. You need to keep track of when your profiles are updated, how often your viewers are engaging, and what posts they are engaging in. This information you gather will help you gain more insights for your business.

Checking Your Profiles

Make sure all of your profiles are completely filled out. If your profile needs more information, it could affect how viewers view your business. Each platform is different in what information you can provide. Ensure you check all devices; other platforms allow extra information on mobile devices.


Your name and logo must be the same on every platform and profile. Having different symbols on different social media sites will do more harm to your business than good. Consistency is always favorable for all companies.

Keep all your images, videos, and content consistent with your profile. If you have longer videos that you would like to share with your viewers, you should post them on a more equipped platform. Keep your content consistent across all platforms unless you want to do something for a particular platform.

Watch The Markets

The markets can change rapidly in which platform they prefer. Some platforms are more male-dominant, and others are more female-dominant. You should look at each profile to see what market it is attracting. By doing this, you will see how this specific profile adds to your goals and strategies.

Goals Need To Be Set

After evaluating your profiles, you need to set new goals. Look to the future and determine what is essential for your company in the next few months. If there are areas you would like to improve on, this is the time to set the goals. Write your goals down and save them so you can go back to them constantly.

NetBase: A Social Media Analytics Company

NetBase is a company that would like to help your company with the whole process of social media audits. They will go through the entire process of searching for your profiles, collecting the data from them, protecting your brand health, boosting campaign performances, and responding to crises that can appear in real-time.
They can do this all with accuracy, control, transparency, and speed. NetBase does have an AI engine that can understand one hundred and ninety-nine languages. With the data you will receive from NetBase, you can spend more time working on your business goals.