A social media audit is when you conduct many steps to evaluate your social media profiles. By doing this, you can see how your business or personal profiles are doing on the internet world. You will be able to see how many people are following you, what posts are more popular with your followers, and which campaigns are working for you, to name just a few.

All Your Social Media Profiles

What you need to do to start your social media audit is to locate all your online profiles. By doing this, you will be able to find the ones that are legit as well as the ones that are not. Make sure to check all well-known platforms as well as those that aren’t very well known. If you are looking for your company profiles, make sure to check all employment websites. 

Make A Record Of All The Data

The easiest way to keep track of all the data you gather from your profiles you will get from doing a social media audit is to create a spreadsheet. You need to keep track of when your profiles are updated, how often your viewers are engaging and on what posts they are engaging in. This information you gather will help you gain more insights for your business. 

Checking Your Profiles

Make sure all of your profiles are completely filled out. If your profile is missing information, it could be affecting how viewers look at your business. Each platform is different in what information you are able to provide. Make sure you also check all devices as different platforms allow different information on mobile devices. 


Your name and logo needs to be the same on every platform and profile. Having different logos on different social media sites will do more harm to your business than good. Consistency is always favorable for all companies.

Keep all your images, videos, and content consistent with your profile. If you have longer videos that you would like to share with your viewers, you might want to post them on a platform that is more equipped for them. Keep all your content consistent across all platforms unless you want to do something for just a certain platform. 

Watch The Markets

The markets can change rapidly in which platform they prefer. Some platforms are more male dominant and others are more female dominant. You should look at each profile to see what market it is attracting. By doing this, you will be able to see how this specific profile is adding to your goals and strategies. 

Goals Need To Be Set

When you have completed evaluating your profiles, you need to set new goals. Look to the future and figure out what is important for your company in the next few months. If there are areas you would like to improve on, this is the time to set the goals in order to do so. Make sure to write your goals down and save them so you can go back to them always. 

NetBase: A Social Media Analytics Company

NetBase is a company that would like to help your company with the whole process of social media audits. They will go through the whole process of searching for your profiles, collecting the data from all your profiles, protecting your brand health, boosting campaign performances, and will respond to different crises that can show up in real time.
They will be able to do this all with accuracy, control, transparency, and speed. NetBase does have an AI engine that is able to understand one hundred and ninety-nine languages. With the data you will receive from NetBase, you will be able to spend more time working on your business goals.