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What Are The Dos and Don’ts in Making a Logo?

The primary competition among all brands in business is to who stands out from the rest. It is a challenge now to get a distinct style from any other else. The competition starts with a logo design that the product signifies. It is not merely pretty looks that counts in a logo nowadays, but the impact it embarks to catch the attention of a prospect audience.

Knowing the things-to-avoid and things-to-consider in creating a logo will help you be guided with what you are doing. So, let us take a look at the dos and don’ts that you should consider to get started on crafting a remarkable logo of your business with its corresponding justification.

Things to avoid in making a logo

1. Putting too much detail

Putting too much detail on the logo will make the design too complicated. The more you will add up many aspects, such as including many pictures or symbols even too much color, it gives a higher probability of confusion towards your audience. Instead of a vibrant visual appeal to the prospect customer, it becomes appalling towards their impression. pleasant

2. Go with trends

Consider that the logo should last up to lifetime. It should sustain the market whatever happens. If you follow the trends in current time, your business logo will become out-dated when years pass by. However, it does not mean that you are going to follow boring and cliché designs. It is a matter of the logo should maintain and outstand timelessly.

3. Copycat

Never copy other brands’ logo because it defeats the purpose of competing and creating your mark in the industry. Once you have copied other else brand’s design, you lose the chance of setting yourself apart from others. Do not worry if your brand is not yet word of mouth by everyone. The point is: you are already building your brand into recognition.

4. Overly use Photoshop

It is given that many graphics are edited through Photoshop. However, spare it upon creating a logo. It is in need to contemplate on the effects from the Photoshop before applying it to the design of the logo because it might cause the logo not to be versatile. Specifically, do not apply shadows, glow effects, or outlines on the text. Do not even use any filter or texture in it. Do not stretch or warp the text. 

Things to follow in making a logo

1. The balanced element of design: fonts and colors

Concerning the font, the font should be readable and clear regardless of the changes in its size. To achieve a readable text, decorative and fancy fonts should be avoided. And to have a clear font, avoid using different fonts. Make sure that you pick a font that can be easily seen and read. Test the text of your logo to a bigger size if printed and smaller size too.

Regarding color, make sure you apply it with cleverness. Use colors that are not so bright so that it is friendly to the customers. Upon choosing a color, try printing it in a black and white copy and the colored text. If the logo looks good even in black and white, it is a plus point to the original color you have chosen. If otherwise, look for another color. Meanwhile, once you try using not complementary colors, make sure that you break a rule because of its reasonable use.

2. Keep it simple but classy

To make the logo more recognizable, make it simple. So that even if you use it as backlit lobby signs, it is not highly distractive. Most of the time, once you brainstormed in the beginning for the possible outcome of the design, your mind pops up with numerous and various models that are undeniably complicated. Make this as your step in modifying your ideas to a simpler version. It only means that you work on the design that has significance towards your, but quality control takes over it to remove all unnecessary elements.

3. Get feedback from others

Once you have finished your logo with a black and white copy and colored copy, take a step back to ask for feedback from the people whom you could consider as trustworthy. It may be friends and family members or your colleagues. Your work should be seen by another eye to improve the negative space you had not realized before. If you have a good impression towards them, consider asking experts to scrutinize the impact it could compete in the market.


There are many dos and don’ts in making a logo depending on a person's expertise and experience. The given above are only a few but most significant ones. Do not settle for a temporary impact that your logo has. Make sure it will remain through the test of time because it is the initial investment that your brand will soon rely upon.

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