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Best way to use the Shopify platform to grow your business

It is very important to have an online business for higher sales and for promoting business all over the world. There are many website builders available which you can use for developing an easy, quick, reliable and robust e-commerce site. Shopify, Squarespace, WooCommerce, Magento are some of the famous e-commerce site builders that are very popular.
There is a confusion among people as to which e-commerce store building platform should they choose between Shopify vs Squarespace. In this post, we will show you the pros and cons of both the platforms and then you can decide which platform you should use for your store as per your requirements.

Let us tell you that Shopify is a very known e-commerce website builder that is designed especially for selling the products online. The features of this tool are the amazing business tools, good inventory system, and the third-party apps for scaling your business with ease.

On the other side, Squarespace is an all-around website builder. There are some added features in this tool that can be used for e-commerce. You must note one point that the sales tools of Squarespace are less advanced when compared to Shopify and for this reason, they are more affordable.

Squarespace is considered the king of design and so if you are looking for selling a smaller number of products online with some beautiful and elegant templates then it might be the perfect builder to use. Have a look at some of the pros and cons of both of them.



Pros of Shopify:

  • It is the best all-round e-commerce builders available currently.
  • It is having an excellent inventory system.
  • It is capable of selling the products across all the media channels.


Cons of Shopify:

  • The apps in this platform add up the costs every month.
  • There are transaction costs for some payment gateways.
  • At the time of switching the themes, you need to reformat the whole site. It is a major loss of time and efforts.


Pros of Squarespace:

  • This platform is best for design and it contains elegant themes and templates.
  • In-built integration for Instagram is available on this platform.
  • The analytics system of this builder is great.


Cons of Squarespace:

  • The payment options are very limited in Squarespace.
  • It is not having its own app store so you have to buy the third-party apps and extensions from some other source.

Shopify is preferred by many business owners and developers due to its ease of use and flexibility that it provides. Let us have a look at some of the benefits provided by this platform.



Easy To Setup And Use

It is very easy to set up and is also the best alternative for those who want a complete solution with no hosting or technical difficulties. The hosting and software are provided by the platform for launching the website. The admin interface is user-friendly and intuitive and it is easy to work with it. 


Visually Appealing Online Stores


There are a lot of different professional templates that make the creation of online stores appealing. There are themes available which you can use for making the development work easy.


Flexible Integration with Apps


The customization abilities of the platform make it easy to integrate with the apps. It means that the sellers are easily able to add some extra new features and functionalities to the store and enhance the value.


Reliability and Security

This platform offers great reliability and security. Security is a must for the online businesses because they deal with confidential personal and financial information of the customers. Also, at the same time, the site should always be available for the customers to use it. Both these features are taken great care with this platform as it provides awesome maintenance services and upgrades.


Excellent Loading Speed

Shopify is having a reliable infrastructure along with optimized hardware and software. It provides a super-fast loading speed and the e-commerce made on it load in a matter of seconds.


Powerful Marketing Tools

Shopify is having the marketing edge too and the basic version offers both advanced e-commerce analytics and SEO features. There are many more marketing tools offered such as the custom gift cards, discount coupons, store statistics, targeted email marketing, and more.


Mobile Responsiveness


Mobile responsiveness is very much required not only for the e-commerce stores but also for any website in today’s world as the number of mobile shoppers is increasing by the day. The themes provided by Shopify are mobile responsive so you can easily view your store on any mobile without any worry.


Outstanding Customer Support

You will get awesome support provided by the team of this platform. The Shopify experts are available 24/7 via phone, email, live chat, to resolve any queries and keep the store running flawlessly at all times.

Shopify Plus is the newly designed platform of Shopify for the enterprise level businesses. It is having some amazing features which will help you to design the best store for your business. Let us have a look at the excellent features of this platform.


Multiple Stores

If you want to sell the products to the multiple international markets then it is the best platform for you. The multi-store function allows you to have 10 stores (at no extra cost) so you can cater to and tailor your site to different regions. This helps you to manage multiple currencies and languages together.


Scalability

It helps you to focus on growing your business instead of stressing over your website. It offers unlimited bandwidth to the merchants and it can process up to 8,000 orders per minute per store. With this platform, it is easy for you to manage the flash sales and make the high variable checkouts easy and flexible.


High Volume Traffic Capacity

The Launchpad tool of this platform is great as it allows you to set up, schedule and automate almost every process needed to run a flash sale or special event.

So, this was a brief overview of the features of Shopify- the e-commerce store building platform. You can use it and build the best store for your business! You can get more information at Technographx in detail and also you will get other current updates about technology.

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