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Why Is Graphic Design an Essential for Marketing Strategy?


When marketing teams are formed either as part of an in-house digital marketing campaign or by a marketing agency on behalf of a client the one area of expertise that is often overlooked is graphic design. Most plans only include graphic design for the web design phase of a project, but rarely are graphic designers included further than the web page design point. This is surprising because graphic design is one of the most critical areas for any web design project.

Graphic Design for Social Media

Social media is not just about posts with text. Also, you should not just settle for any image that fits the tone of your social media posts. It is incredible to see how many bad photos are posted on business social media pages that have not undergone any form of airbrushing or editing. By not doing this the objectives behind the marketing plan are somewhat defeated.

A graphic designer can be hired online to airbrush/enhance photos for as little as $10 per edit. Of course, the costs add up if you are putting one post per month out there, which equates to $300 a month. Even at the cheap rate of $10, the costs can add up. This is precisely why people tend not to use graphic designers and opt to spend their budget on other areas of their digital marketing plan.

However, it is worth calculating the cost of a bad image being placed on your social media and how that hurts your brand. Who wants to do business with a company cutting corners by not committing money to the graphic design portion of their campaign? The brand image says, “All we want to do is make money”. For one, if the visual design is not taken care of, then how is the aftersales service? The company probably makes cuts here too!

If you want your social media to grow, then you need to make sure that your graphic design is well presented. Remember social media is all about building your business’s brand name.

See fastlikes social media for more information on gaining social media following.


Infographics

Arguably the most significant reason any business needs a graphic designer is infographics. Creating a website without infographics these days is just not an option. People are so used to same old look and feel of the bog-standard WordPress site they become immune to words.

For example, if you are a local electrician business and your site says “We are experts in quality electrical installation and maintenance” – people have read the same or similar line on the previous electrician website they saw.

The best way to stands out today is not by writing fancy sentences with all the promises in the world showing you that you are going to give them the best of the best. Instead, infographics are the new way to get your message across. In one quickly absorbed infographic, you can explain your service in the same way 100 words of text would.

Infographics are a powerful way of showing just how secure your services are to use. They show the processes customers need to take, and they encourage people to take action. Furthermore, you can circulate infographics on press releases, social media, and other online media outlets.

For these reasons alone a graphic designer with the specific task of designing infographics is a must-have addition to your marketing team.

Check out Emedia Creative Graphic Designers for more information.


Paid Ads

If there is any way you can profitably justify the use of paid ads or banner ads, then you should use them. To successfully launch an ads campaign that requires pre-designed ads, you will need a graphic designer to put your message into a design. Once you have the plan mapped out, the graphic designer will then need to produce several versions of the ad to fir different size screens.

There are software programs that can help you with sizing ads, but there are still some ads that just do not look right on specific banner sizes. Some businesses go with these sizes, and the ads look squashed or distorted, which in turn will lose clicks rather than gain them.

Hiring a graphic designer on a freelance contract will help you save on having to pay a full-time salary to a designer. You will also have access to a graphic designer when you need one in case you need to modify or change your paid ads campaign. 



Try hiring a graphic designer from UpWork.
In this article, we have only touched the tip of the iceberg when it comes to how critical graphic designers are to the success of any marketing plan that you implement. Using distorted or copied images that people have seen before is not going to help your business build a positive brand image – especially when it comes to social media. Social media is there to enhance a business’s brand reputation not harm it!

You will also need a graphic designer for your website and PR projects. You should make use of infographics as much as you can in these areas of your marketing strategy because infographics tend to convert much more than plain text that repeats precisely what the next company says about its services.

Finally, if you use any form of paid ads campaign, then try to include display ads in the attack. You will need a graphic designer to add your logo to and design the ads for these types of campaigns to make sure that your advertising campaign looks professional and will attract a decent number of clicks and leads for your money.

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