Blogging websites, nowadays, have become a significant source of information. But it’s not just a collection of useful data. It has also developed into a reliable generator of revenue. Bloggers worldwide earn income on their articles (blogs) due to the traffic received by that article, and the blogging industry has been gaining grounds multi-fold due to newer government policies.

But this coin has a second face. Due to the escalated popularity, competition has also been soaring to newer heights. It has become increasingly challenging to attract a sufficient number of viewers to an article. It is essential to know and understand (and implement) different approaches or ways to gain the required traffic.

Guest Posting

A weblog (blog) needs a sufficiently good number of articles to become of use to the community. This is not physically possible for a single (or a group) blogger, and this is where guest blogging/posting comes into play. This is a service that many blog owners utilize to get more articles published under their site without the trouble of having to create each of them. The blog owner may request other content writers to add items in return for some recognition. The viewers might also want to contribute to the blog, thus adding items to it (to be examined by the owner).

the necessity Guest Posting (non–owner perspective)

Guest Posting is used to share ideas and information about a certain topic and generate revenue. This might be a major reason for blogging as guests, but there are quite a lot of other reasons too. The likes of them include:
  • Getting a socio-professional identity as a content writer. This would help the concerned person get recognition from other viewers and bloggers and to set up a suitable work portfolio.
  • Get a broader audience. The articles posted by the guests might not be as effective individually, but adding them up to a popular blog would help the writer hit a broader section of people, due to the blogs viewership.
  • Get new correspondences. The posted articles, if very efficient, might be followed up by interested viewers, and get him new clients. Thus, giving the writer a better opportunity to increase his worth as a freelancer.
Increase viewership of his/her own blogs. The guest blogger usually gets recognition, in the form of backlinks to his own blogs, by the owner. This leads to an increase in traffic on the writer’s blog, thus, helping to his cause.

Now, since we have a good knowledge about guest posting, let’s actually get into the topic!

How to create an article which gets accepted by the blog owners?

Well, the solution is relatively simpler than common believes. Let’s get into the details.

Psychologically, the article should be very sound in its approach and target audience. This is very important because the wrong section of the audience can easily lead to the rejection of the article even after it is great. Going through the previous posts and comments would give a detailed insight into the kind of audience.

So, does it mean, we can write whatever we want to, while we know the audience? Well, almost. But this in itself is not sufficient. There is a certain approach that helps the post being accepted. 

The steps may be stated as under:
  • Know the topic: Well, this is intuitionally the most important and basic step for any writer. He/she should have a strong grasp of the subject and should write according to his/her experiences. Plagiarism is something completely unacceptable and is the most common excuse for the article not being accepted.
  • Be flexible: This is yet another very important advice. Different blogs have different kinds of visitors and it is necessary for them to like the article. The guest should know how to adapt to different writing styles to catch the eyes of more readers.
  • Keep the article updated: Instances may arise where certain facts in the article are incomplete or wrong altogether. It’s the writer’s duty to keep the post updated with the latest and correct facts, lest it gets reported for false information.
  • Reinforce the Article: This is again and important one. After reading the post, viewers might want to appreciate the writer or may even want to suggest amendments to the article. It is a very good practice to go through all the comments to the article, revert to them where necessary, clarify doubts and even modify the article if required.

All of these points converge to the same fact. It is your article, and you should own it. You should be responsible for it. Managing the audience, writing suitable articles, updating the articles whenever necessary and also following it up, are all parts of the writer’s job. He/she should be able to evolve according to the necessities.

There are some points from the blog owner’s perspective, too, which the author of the post should practice. Many authors provide a set of guidelines to help guest bloggers. It is not mandatory to follow these guidelines (if the article is good enough), but it's always advisable to keep up with them. The writer should also remember to thank the owner for the opportunity. This helps in developing a better social relationship with him/her. The owner can then direct the viewers to the author’s blog (if he/she owns one). This would increase the traffic to that blog as well.

Conclusively, it’s not how the post looks that entirely matters, it’s how the views are being expressed, that is of actual importance. After all, it’s about information, creativity, and judgment abilities.