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With Christmas, Boxing Day and New Year on the horizon, the season of sales is indeed upon us. It’s this time of year when businesses tend to launch new promotions, discounts and other offers to attract new customers who are looking for smarter ways to spend their money.

In the past, these marketing ideas would have only applied to physical goods, clothing, appliances and other such amenities, but these days digital businesses can take advantage of promotions as well. In fact, Cyber Monday is based entirely around online companies selling their goods and services.

  • With all that in mind, how can you attract new customers to your business using promotions? 

What is a Promotion Campaign?

Put just, promotions are marketing tools you add to your business to gain new members, engage with existing customers and boost your sales over a specific period. Usually, they involve great financial offers, such as 2 for 1 deal or discounts that your patrons can take advantage of for a limited time. Online retailers often take this route, with sites like Amazon and Asos hosting huge sales every so often over a certain period, thus attracting thousands of people who are looking for a bargain. The trick is that customers usually have to make an account, and once they’ve done that, they’re likely to return for more even when sales are not underway.

Discounts aren’t the only form of a promotional campaign a business can try though. An alternative is offering customers more for the same price, a tactic that many online-centric companies use. Thanks to intense competition in the sector, the iGaming industry has perfected the art of offering customers more bang for their buck over the years. As they sell experiences rather than physical products, sites like Casino Euro offer new customers free spins on top games to entice them to join and sample their offering. Meanwhile, other online casinos are known to provide no-deposit sign up options or free games for the first few days of their membership. Many streaming services like Spotify and Netflix use a similar tactic by offering customers exclusive deals and content such as Netflix's first-month free deal.

What Sort of Promotion Campaign Should You Use?

Which promotions a business uses depends entirely upon what they are trying to sell. So, if you’re trying to sell a product, it’s probably best to go with the typical retailer promotion of discounts. However, if you’re working with online games or run a membership club, industries that have no physical goods to part with, it’s best to offer your customers exclusive features, bonuses and short free-trials.

Regardless of which method you choose, make sure you launch your promotion correctly. Ensure that customers are aware that your development is fleeting, a one-off that may not return in the future. This is their only chance to bag a bargain or get those exclusive features and bonuses. This is particularly easy when doing themed or seasonal promotions, so if you’re new to the world of developments you may want to try doing something like that first. You may not have the time to launch a Christmas promotion yet, but summer isn’t far off, and if there’s one thing customers love more than Christmas shopping, it’s shopping in the summer.