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Mistakes to Avoid When Hiring a Bay Area Digital Marketing Firm


When the owner of a company is looking to hire a Bay Area digital marketing agency to help their company, they’re usually looking for someone to help their business get bigger, increase their online persona so they can grow, and need a company that can help with SEO mastering techniques because of all of the mistakes that a previous agency made. Usually, these companies lack someone who can perform these duties on the inside, so they want to outsource themselves (and have the means to do so) to get this work done.

Low-Priced Options

The most common reason is the last one though. Usually, someone out there offered to help the company to do work for them, and did a sloppy job, damaging their online reputation. Right now, there are a ton of companies that have made this mistake. Many of them usually just go for the “price of the dollar” and end up hiring someone who is not professional, or an agency FULL of freelancers and people who don’t have the experience it takes to indeed be professionals. This usually damages the corporation at their core – their reputation.

Too Good to Be True

When you are looking for agencies (this even applies to freelancers albeit, but right now we’re just talking about agencies), always keep a keen eye open to what is being offered. If it seems too good to be legit, then if you know it is. Know the market and do the research and math. Digital marketing agencies are expensive, and they need to be. If you see one that looks hugely cheaper than the competition, then often times you are going to end up getting what you pay for.

If there is a company that is the best of the best out there, and you don’t have enough to pay them, you can use them as your educational tool and get some consultation, so you know exactly what you’re looking for and what you need to fix.

When you hire services that are cheap, they don’t know the market, they use keywords at their fullest (trust me, Google does NOT like this, and can even blacklist your site because of this), and there are a million tricks that they use called “black-hat” SEO methods. Some of these include link spamming, hidden keywords in the page, and many other ways to make your page being full of spammy content that you may not even know about. Some of them also use spidering robots that are actually harmful to other users, and Google will list your site as a potentially dangerous site because of this.

Staying with The Local Company

One other common mistake is because companies would love to always go local. This is great when it comes to finding clients yourself, but when you’re looking to hire out, remember that there are people everywhere. Sometimes the more populated areas are actually the worst place to look. Some agencies out in the middle of the country are actually better at their job than someone that is closer to home.

Research extensively. Ask questions on everything. If they can’t answer your questions confidently without sounding too cocky, then don’t do it. And don’t always go for the most prominent name company just because “it’s the biggest and best out there”. Go with your comfort level. You don’t need every single service that a large agency might provide, which can, in turn, cost you more money than it’s worth in the end.

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