Running a plumbing business can be tough. With dozens of plumbers within the same location, getting your company and expertise known to the same clients can be particularly intimidating. Thanks to the internet, you too can compete with larger companies in the industry for the same clients. You also never have to spend more than you can afford to get to these clients. You, however, need a concrete marketing plan to have the business known by the target audience, as well as receive as much exposure as possible. Outlined below are a few tips and tricks on how to market your plumbing business online without breaking the bank.

1. Create a Website

The first step to marketing your plumbing business online is by creating a website for the same. It is through the website that target audiences and potential clients will see what you have to offer, and probably get your contact information from. Businesses with a site have a higher chance of reaching out to the target audience, and have more exposure online, as compared to those that don%u2019t. Just creating a social media page about your services isn%u2019t enough to give the business the much-needed exposure. The website also needs to be well designed, in an easy to use layout, and be mobile-ready as well. Be sure to include your contact information and other essential details on the website.

2. Search Engine Optimization

Search engine optimisation is a marketing strategy that involves optimising your website for both search engines and organic visitors. You, however, need to handle both on-page optimisations and off-page optimisation for the best results. On-page optimisation includes optimising your site and pages using proper page titles, meta tags, creating valuable content, image alt tags, and meta descriptions. Keywords play a significant role in search engine optimisation. You, therefore, need to do in-depth research and analysis of high-value keywords to use in both the content and optimisations.

Off-page optimisations involve creating blogs and having articles written about your business, as well as uploading videos of the same online. The main idea behind plumber SEO is to help search engines find your business quickly, as well as get high rankings with the same. Highly ranked websites get more exposure and have a higher conversion rate as compared to lowly ranked ones. A properly optimised site is also easy to use for organic visitors as well.

3. Have the Business Listed in Local Directories

Having your business listed in local directories is one of the best ways to ensure increased exposure online. Google Places, Yellow Pages, Bing, Angie's list, and LinkedIn, are some of the directories you should strive to have your business listed. Listing your business on google places, for example, makes it possible for customers to find the market quickly. It also plays well with Google rankings hence recommended for any business. With almost every industry getting listed on these local directories, it is time for you to consider these as well.

4. Social Media Marketing

Plumbers too can take advantage of the social media to get their business and expertise known to their target audience. Social media marketing (SMM) involves advertising and running promotions on social media to woo the already available masses. With billions of people using the social media every day, promoting your business via social media may be a great way to gather a following, as well as convert most of these followers into potential customers and clients. In addition to this, social media marketing gives your business improved visibility which can see tons of traffic coming to your website. Some of these social networking sites, including Facebook, Instagram, Twitter, and LinkedIn have similar paid services for targeting specific audiences. You can take advantage of this service to kickstart your campaigns.

5. Paid Advertising

If willing to spend a few bucks on advertising, you can then make use of paid advertising for increased exposure online. Paid advertising involves running paid ads on search engines to target audiences. The search engine carefully selects which viewers get to see the adverts. This is an excellent way to get your promotions and marketing campaigns going considering you don%u2019t necessarily need your pages to show up on the top pages of a search result. These ads appear automatically when a particular keyword or query is entered. You can also pick geolocation on where the ads are to be seen. Among other benefits, paid advertising is beneficial for a plumbing business in that, it helps improve brand awareness and exposure, transparency, total control of ads, reaches the right audiences, and delivers faster results.

6. Video Marketing

Video marketing is another highly converting marketing strategy for plumbers online. It involves creating video content aimed at educating the public on various ways to take care of specific issues with their plumbing. In other words, you can choose to create explainer videos for your audiences, then upload these videos on free video hosting directories such as YouTube. As people watch your videos, they will be exposed to your experience and expertise and may be inclined to seek your services when they run in a similar problem. Although educative and informational, such videos can help bring in tons of traffic to your website while gaining a following on YouTube. The more followers you get, the higher the ratings and conversions will be.

7. Email Marketing

Email marketing has been around for years and is considered one of the most efficient ways to market a product online. Using email marketing to promote your plumbing business, however, requires a mailing list and a carefully crafted email. That said, it is advisable to collect these emails from willing participants. Some of the best ways to create a mailing include encouraging viewers to subscribe to your channels, blogs, as well as sign up for coupon codes and such. With the mailing list ready, you need to work towards creating an email meant to convince the reader to try your services.

These are some of the best ways to market your plumbing business online. Although the strategies may seem simple, you might need the expertise of a seasoned online marketer to handle most of these. This way, you will be able to avoid penalties and achieve better results. Done correctly, promoting your plumbing business online should convert most of the audiences into potential and even loyal customers.