How to Earn 100% Higher Profit With Ad Networks?

There has been a rise in many newer and brighter technologies over the years regarding online businesses and clever marketing strategies. Among them, if I consider something of a modern genre, it would be ad mediation. Well, isn’t it helping the business owners abundantly to earn maximum profit from their websites? It is a unique and exciting process that acts as an intermediate between the businessmen and the networks they use to serve ad space.

If you own a business and think you can expel the mediator and know about the networks on your own, then such a thought makes no sense. If you take any such stride, you have to face some disadvantages in the long run. For example, manually exploring a bunch of different website advertising networks to decide the best price for your products or services could be quite a tedious process.

That’s why people have understood the value of ad mediation over time. This process includes some magical tools that are so efficient that you can entirely rely on them for an amalgamation of all kinds of information from the top-notch Ad networks, like the regions and types of connections, in real time. Then, all this data gets centralised by those tools, which help website owners identify which networks are paying the best rates for their traffic.

My main aim in writing this article is to enlighten you about how you, as a website owner, can increase your revenue while advertising with Ad networks.

• And, here’s what I would like to convey to you. 
• Just have a look! 
• The first thing that comes into this scenario is:
• Where should you place the ads on your website?

Fortunately, there are a few options available for you: 

You can place the ads just above the folds, as such ads usually perform better because it doesn’t need the audience to scroll the page to get a glimpse of them.

Next, identify the layouts of your home page and internal pages. If you see that they are different, you can opt to place the ads in the bottom half of internal pages, which are more abundant in content. People love to scroll down these pages to read the material to the end.

It can be a good idea to approach a reputable provider of a website advertising network and explore what kind of content is currently trending, allowing you to match customer demands and distribute your content via their network to access international sources of traffic. You might produce short form videos, infographics or more text heavy news articles, whatever the scenario, make sure that you are creating advertisement content that will resonate with current consumer needs.

Determine the right ad sizes. 

Just determine the right layout for your website and then try the best sizes and ad combinations based on it. Moreover, it would be excellent if you experimented with IAB standard sizes for banners and specific rich media formats because if you do so, advertisers will be able to access your business, and even ad networks will be able to work effectively with your website.

Go for a variety of pricing models. 

When it comes to various publishers, most of them like to work on a CPM basis. You might even sometimes want to test the performance of some specific campaigns by a CPC or CPA model for such campaigns, which can directly target your website’s visitors. With the help of an Ad network, you will get the flexibility to work with any of your desired pricing models among the ones above practically.

Choose to work with the perfect ad network. 

You might be familiar with working with Google AdSense, but remember that this Ad network is entirely based on contextual advertising. So, if you think your website is not text-heavy, then there is no point in using this ad network, as it will be wholly irrelevant and ultimately not increase your revenue.

In such a scenario, if you want to opt for the best one, the display ad network will be an excellent alternative. It is the best option for you if you don’t want to entirely rely on conventional ad networks and instead choose smart formats that could let you earn huge profits.

Further, an astounding ad mediation service could be AdSpyglass. It will allow you to work with a variety of the best ad networks available. Thus, you will continuously track your CPM rates and, by default, assign ad space to the highest bidders.

However, you can meet with some smart revenue-enhancing tactics that directly relate to the ad network that you usually work with.

To earn higher profits with ad networks, you need to focus on strategies that increase traffic, engagement, and ad performance. Here’s how you can maximize your earnings:

1. Choose High-Paying Ad Networks

• Premium Networks: Sign up for high-paying ad networks like Google AdSense, Media.net, Ezoic, AdThrive, or Mediavine. These networks often pay more due to high competition among advertisers.
• CPM vs. CPC: If you have highly engaged visitors, consider networks that offer higher Cost-per-Thousand-Impressions (CPM) rates for display ads or Cost-per-Click (CPC) models. Networks like AdThrive and Mediavine typically have higher CPMS.

2. Increase Blog Traffic

• SEO Optimisation: Focus on search engine optimisation (SEO) to rank higher on search engines and drive organic traffic. Use targeted keywords, optimise on-page elements, and ensure fast page load times.
• Content Marketing: Create quality, evergreen content that addresses your audience's needs. Regularly update your blog with relevant articles, guides, and how-tos to attract new visitors.
• Social Media Promotion: Share your content on social media platforms to increase visibility. Platforms like Pinterest, Facebook, and Twitter can drive significant traffic when optimised for your niche.

3. Optimise Ad Placement

• Strategic Positioning: Place ads in high-visibility areas such as the header, above the fold, within the content, and at the end of posts. These spots often generate higher click-through rates (CTR).
• Ad Formats: Experiment with various ad formats like display ads, in-text ads, video ads, or native ads to see which ones perform better for your audience.
• Sticky Ads: Use sticky or floating ads that remain visible as users scroll. These ads can boost impressions and increase earnings from longer user sessions.

4. Improve User Engagement

• Targeted Content: Align your content with the ads being shown. For instance, tech-related ads will likely perform better if your content is about tech products.
• Increase Time on Site: Create interactive content such as quizzes, videos, or multi-page articles to encourage users to stay longer. The longer a user stays, the more ads they are exposed to, increasing revenue potential.

5. Use Ad Optimisation Tools

• A/B Testing: Use ad optimisation tools like Ezoic or Google Optimise to test different ad placements, formats, and sizes to find the most profitable combinations.
• Ad Density: Avoid overloading your site with too many ads, as it can lead to lower user experience and a drop in traffic. Maintain an optimal balance to avoid ad fatigue while maximising profits.

6. Increase Click-Through Rate (CTR)

• Ad Relevance: Ensure that the ads displayed are relevant to your content and audience. This increases the likelihood of clicks, boosting your CTR and, subsequently, your earnings.
• Ad Personalisation: Some ad networks, like Google AdSense, use user data to show personalised ads based on browsing history. Enable personalised ads to increase engagement.

7. Target High-Paying Niches

• High CPM Niches: Blogs in niches like finance, technology, insurance, and health generally attract higher-paying advertisers. Create content around topics with high advertiser competition.
• Geo-Targeting: Target audiences from high-paying countries (e.g., the U.S., U.K., Australia) as advertisers in these regions tend to pay more for impressions and clicks.

8. Diversify Ad Revenue Sources

• Multiple Networks: Don’t rely solely on one ad network. Join several ad networks that complement each other, such as combining Google AdSense with native ad networks like Outbrain or Taboola.
• Direct Ad Sales: Contact companies for direct ad placements. Negotiating direct deals with advertisers can yield higher CPM rates than network ads.

9. Optimise for Mobile

• Mobile-Friendly Design: Ensure your blog is mobile-responsive, as a large portion of web traffic comes from mobile devices. Mobile-friendly ad formats, like in-feed or responsive ads, will perform better and earn more.
• Accelerated Mobile Pages (AMP): Consider using AMP to improve mobile load times, which can lead to better ad performance and higher revenue.

10. Seasonal and Trend-Based Content

• Capitalise on Trends: Write content about seasonal trends, holidays, or current events. Advertisers often increase ad spend around specific periods, leading to higher CPM rates.
• Evergreen Content: Create content that stays relevant over time, such as guides, tutorials, or product reviews. This ensures ongoing traffic and consistent ad revenue.

Implementing these strategies can optimise your blog's ad network performance, boost traffic, and ultimately earn higher profits.

Read ahead! 

A perfect ad network for you will target the exact advertisers who can display the most relevant ads to your visitors; thus, the tendency of your visitors to perform better will increase.

If you choose the right ad network for your business, it will fulfil 100% of your advertising spots.

The most valuable reports from ad networks can help you understand how your business is doing. May it be an idea about the type of advertisers that do wonders for your site, the ad sizes on your pages that you can either keep or exclude depending upon your performance, or how the revenues of your site vary in different languages and regions, you’ll get to know everything from such reports.

Final Thoughts

So, don’t wait anymore! Just act smart, make the best use of ad networks, experiment with different kinds of strategies, measure results, and finally, analyse the same to skyrocket your future business revenues.