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How Web Design Impacts Your Sales And Conversion?

Having a website for your business is extremely important, but that’s not where the struggle ends, in fact, that’s where the battle actually begins. Excellent and responsive web design can do wonders to your business, and this is a tried and tested fact yet most of the business owners don’t pay much heed to it.

Right now, if you do some research about the best websites and e-commerce stores, you will see that they have invested a lot in their design, their sites are faster, their images load quicker, and they are overall beautiful. The point of telling you this is that you also need to work on the web design of your site. Where you have invested so much in building a website then why not spend a little more and get yourself an attractive and responsive web design from companies like Novage Web Design.

The market out there is highly visual that brings us to the fact that a good web design matters a lot. The way your site looks, it tells a lot to the customers and other businesses out there whether they should connect with you or not.

Want to know more about how the design of your website can impact your sales and conversion? Well, here’s how; 

1- The first impression of your site matters a lot

We are not making it up on our own, you can even try it yourself. Just go to Google and open any e-commerce store, the first thing you will notice there will be the design of their website and that will decide whether you want to buy products from them or not. It’s pretty simple to understand that the first impression always matters the most and by first impression, we are referring to the “visuals” of the site. The way the products are places, the colour schemes used and of course, the responsiveness of the site. It all matters a lot, and if a customer finds your website to have boring visuals, he will ultimately leave your site and go for another one that’s visually more attractive.

2-No one has the time to wait

The one thing that customers hate to do is to wait for a website to load. Now, this is what we were talking about, “responsiveness”! Know that your customers are extremely busy and they don’t have the time to wait. If your website is taking too long to load then there’s no reason for the consumer to stick to it because let’s face it, several other people will be selling the same thing as you are and your customer can go to them quickly. Just remember one thing that your design must be responsive that the customers don’t have to wait once they click on your website. Everything much pop open in front of them when they click on it or else the click-through rate of your site will decrease, your conversion rate will decrease, and ultimately your sales will be affected.

3-A mobile friendly website

Do you know about the change in Google’s algorithm? Well, if you haven’t yet heard about it, then it’s high time to read about the new policies and terms of Google when it comes to ranking a website high on the search engine. The change in the algorithm states that no site will be ranked high on Google if it’s not mobile friendly. It’s not only about the ranking thing in fact, let’s face it, right now more than half of the world’s population is using phones to surf the web and now in such a situation if they aren’t able to open your site on their phones then ultimately that’s your loss and not theirs.

These are some of the things that show how important it is for you to work on your web design. If you are skilful enough then yes, go for it and work on the design yourself but if you don’t have the technical knowledge for that then invest some money, hire someone and see how your sales and conversion improve.

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